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Considering the concept of product life cycle, where would you put video games in their life cycle?
Disadvantages of the direct marketing: May be seen as competing with existing intermedaies: may upset marketing intermediaries as sales through the direct marketing may be ta
Question 1: McCarthy (1960) formulated the concept of 4Ps- Product, Promotion, Price and Place marketing mix. For several years these were the principal foundation on which
Question : (a) Customer Relationship Management is a strategy used by many organisations nowadays. Discuss the main goals for adopting this strategy by organisations. (b)
Illustrate the changing packaging in strategic decision? Changing the packaging: This may want to take the advantage of a new development like the container invented of la
Marketing Myopia This is a phenomenon experienced when an organization becomes so involved in the actual procedure of selling its product that it loses sight of the true nature
What is Skimming Pricing Strategy? Skimming Pricing Strategy: This strategy comprises selling the new product at higher price and therefore limiting oneself to the upper
Question: With the recent upsurge in inflation pressures, there has been growing concern expressed by consumer groups, unions and opinion leaders about the erosion purchasin
Question 1: (a) How does the marketing mix help to ensure that marketing effort is effective? (b) Explain in details the elements of marketing mix. Question 2: (i)
This comprises the marketing tools and techniques an organization uses to achieve its targets relative to a specific goal market audience.
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