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Marketing is a value creating and value delivery process: Earlier, we said that value creation value delivery is the main task of the marketing. We can now stretch the state
what is basic strategy and organizational of resources
Market strategy: Meaning & definition: marketing strategy of a firm is the complete and unbeatable plan or instrument designed specifically for attaining the marketing object
Why is environmental appraisal important for an organization
what are four views of consumer behaviour?
Concept Development and Testing The third stage in the procedure is concept development and testing. Concepts can take on several forms are following: 1). A product idea is
Communication Differences Having identified need to communicate with several different audiences, it seems appropriate to conclude this opening module by examining differences
explain the various approach that are followed by SMCG companies in test marketing
The product margin is calculated as product sales minus the direct costs of selling the product.
Q. Described briefly the steps in buying decision process. Ans.: The marketing scholars have developed a "stage model" of the buying process. The consumer passes via 5 stag
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