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Describe in detail about the Nature of Market There are several aspects of market which determine choice of channel of distribution. Say for instance, where number of buyers
The motor car retail industry is one that is always facing numerous challenges. For car dealer businesses to survive, they must clearly demonstrate to consumers that they represen
What is Brand Extension? Explain briefly. Brand Extension: A successful brand is such as a powerhouse containing adequate energy to illuminate distant territories which a
Task of management team responsible for marketing communications Main task facing the management team responsible for marketing communications is to decide following: 1. w
Explain about the buying decision process? Organizational buying is the decision-making process in that one organization receives the resources by other organization gives i
Use Newhouse (1970) nonprofit hospital's utility model to maximize U(Q, q) where Q=Quantity and q=quality with zero-profit constrain. You may assume there is an inverse demand P(Q)
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What are the marketing communications programmes Contexts aren't independent or isolated sets of easily identifiable circumstances, however are interrelated and overlapping cir
Product mix strategies: A company has several major strategic at its disposal, with respect to the width, depth and consistency of its product mix. One major management aspe
What are the effectual needs to be target a market segment? To be an effectual target a market segment should be: i. Identification: Marketers must be able to identify the
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