Statistical methods with financial applications, Advanced Statistics

Assignment Help:

The marketing manager of Handy Foods Ltd. is concerned with the sales appeal of one of the company's present label for one of its products. Market research indicates that supermarket consumers ?nd little appeal in the drab, somewhat cluttered appearance of the label. The company hired a design artist who produced some prototype labels, one of which was chosen consistently as best by the marketing executives. Nevertheless, the marketing executive is still in some doubt as to whether the new label would appreciably bene?t sales. He decides to make further enquiries about the consequences of a decision to switch to a new label. The decision to change to a new label is denoted by D1 and to keep the old by D2.

First he considers the costs associated with converting his company's machinery, inventory, point of purchase displays, etc., to the new label, and estimates that an out-of-pocket, once and for all cost of £250,000 would be involved. If the new label were really superior to the old, the marketing executive estimates that the present value of all net cash ?ows over and above this cost related to increased sales generated over the next three years by the more attractive label will be £400,000. Based on his prior experience and the discussion held with his colleagues, he is only willing to assign a 0.5 probability to the outcome 'new label superior to old', denoted B1. Let B2 denote the event that 'new label is not superior to the old'. Rather than make his decision on these data alone, however, he could delay it and obtain further market research information. The survey is such that it is 'perfect' at a cost of £150,000. The information from the market research survey is shown as either positive (R) or negative (  R) in favour of the new label. Draw a decision tree and decide whether it is worth carrying out market research.


Related Discussions:- Statistical methods with financial applications

Non-identified response, Non-identified response is a term used to signify...

Non-identified response is a term used to signify censored observations in survival data, which are not independent of the endpoint of the interest. Such observations can happen f

Multilevel models, Multilevel models are the regression models for the mul...

Multilevel models are the regression models for the multilevel or clustered data where units i are nested in the clusters j, for example a cross-sectional study where students are

Experimental design, i have an assignment for experimental design which is ...

i have an assignment for experimental design which is must done by SAS program can you help me also i need to hand in the assignment till thursday shall i send it for you ?

Naor''s distribution, Naor's distribution is the discrete probability dist...

Naor's distribution is the discrete probability distribution which arises from the following model; Assume an urn contains n balls of which one is red and the remainder is whit

Observation-driven model, Observation-driven model  is a term generally a...

Observation-driven model  is a term generally applied to models for the longitudinal data or time series which introduce within the unit correlation by specifying the conditional

Auto correlation, Auto correlation : The correlation of the internal observ...

Auto correlation : The correlation of the internal observations in the time series, generally expressed as a function of the time lag between the observations. It is also used for

Recursive models, Recursive models are the statistical models in which the...

Recursive models are the statistical models in which the causality flows in one direction, that is models which include only unidirectional effects. Such type of models do not inc

Explain time series, Time series : The values of a variable recorded, gener...

Time series : The values of a variable recorded, generally at a regular interval, over the long period of time. The observed movement and fluctuations of several such series are

Anova, a. Explain the meaning of the word non-orthogonal. b. What conditio...

a. Explain the meaning of the word non-orthogonal. b. What condition(s) must exist for non-orthogonality to occur? Be specific.

Protocol, Protocol is the formal document outlining the proposed process f...

Protocol is the formal document outlining the proposed process for carrying out the clinical trial. The basic features of the document are to study the objectives, patient selecti

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd