Statistical methods with financial applications, Advanced Statistics

Assignment Help:

The marketing manager of Handy Foods Ltd. is concerned with the sales appeal of one of the company's present label for one of its products. Market research indicates that supermarket consumers ?nd little appeal in the drab, somewhat cluttered appearance of the label. The company hired a design artist who produced some prototype labels, one of which was chosen consistently as best by the marketing executives. Nevertheless, the marketing executive is still in some doubt as to whether the new label would appreciably bene?t sales. He decides to make further enquiries about the consequences of a decision to switch to a new label. The decision to change to a new label is denoted by D1 and to keep the old by D2.

First he considers the costs associated with converting his company's machinery, inventory, point of purchase displays, etc., to the new label, and estimates that an out-of-pocket, once and for all cost of £250,000 would be involved. If the new label were really superior to the old, the marketing executive estimates that the present value of all net cash ?ows over and above this cost related to increased sales generated over the next three years by the more attractive label will be £400,000. Based on his prior experience and the discussion held with his colleagues, he is only willing to assign a 0.5 probability to the outcome 'new label superior to old', denoted B1. Let B2 denote the event that 'new label is not superior to the old'. Rather than make his decision on these data alone, however, he could delay it and obtain further market research information. The survey is such that it is 'perfect' at a cost of £150,000. The information from the market research survey is shown as either positive (R) or negative (  R) in favour of the new label. Draw a decision tree and decide whether it is worth carrying out market research.


Related Discussions:- Statistical methods with financial applications

Poisson regression, Poisson regression In case of Poisson regression w...

Poisson regression In case of Poisson regression we use ηi = g(µi) = log(µi) and a variance V ar(Yi) = φµi. The case φ = 1 corresponds to standard Poisson model. Poisson regre

Pre analysis data screening, need answers to questions in book advanced and...

need answers to questions in book advanced and multivariate statistical methods

Graduation, Graduation is the term is employed most often in the applicati...

Graduation is the term is employed most often in the application of the actuarial statistics to denote procedures by which the set or group of observed probabilities is adjusted t

Quantative methods, I need help solving a problem using excel.

I need help solving a problem using excel.

Option-3 scheme, Option-3 scheme is a scheme of measurement used in the si...

Option-3 scheme is a scheme of measurement used in the situations investigating possible changes over the time in longitudinal data. The scheme is planned to prevent measurement o

Partial least squares, Partial least squares is an alternative to the mult...

Partial least squares is an alternative to the multiple regressions which, in spite of using the original q explanatory variables directly, constructs the new set of k regressor v

Minimization, Minimization is the method or technique for allocating patie...

Minimization is the method or technique for allocating patients to the treatments in clinical trials which is usually the acceptable alternative to random allocation. The procedur

Define model, Model is the description of the supposed structure of a set ...

Model is the description of the supposed structure of a set of observations which can range from a fairly imprecise verbal account to, more commonly, a formalized mathematical exp

Regression discontinuity design, Regression discontinuity design is the qu...

Regression discontinuity design is the quasi-experimental design in which participants in, for instance, an intervention study, are assigned to the treatment and control groups on

Unequal probability sampling, Unequal probability sampling is the sampling...

Unequal probability sampling is the sampling design in which the different sampling units in the population have different probabilities of being included in sample. The differing

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd