Statistical methods with financial applications, Advanced Statistics

Assignment Help:

The marketing manager of Handy Foods Ltd. is concerned with the sales appeal of one of the company's present label for one of its products. Market research indicates that supermarket consumers ?nd little appeal in the drab, somewhat cluttered appearance of the label. The company hired a design artist who produced some prototype labels, one of which was chosen consistently as best by the marketing executives. Nevertheless, the marketing executive is still in some doubt as to whether the new label would appreciably bene?t sales. He decides to make further enquiries about the consequences of a decision to switch to a new label. The decision to change to a new label is denoted by D1 and to keep the old by D2.

First he considers the costs associated with converting his company's machinery, inventory, point of purchase displays, etc., to the new label, and estimates that an out-of-pocket, once and for all cost of £250,000 would be involved. If the new label were really superior to the old, the marketing executive estimates that the present value of all net cash ?ows over and above this cost related to increased sales generated over the next three years by the more attractive label will be £400,000. Based on his prior experience and the discussion held with his colleagues, he is only willing to assign a 0.5 probability to the outcome 'new label superior to old', denoted B1. Let B2 denote the event that 'new label is not superior to the old'. Rather than make his decision on these data alone, however, he could delay it and obtain further market research information. The survey is such that it is 'perfect' at a cost of £150,000. The information from the market research survey is shown as either positive (R) or negative (  R) in favour of the new label. Draw a decision tree and decide whether it is worth carrying out market research.


Related Discussions:- Statistical methods with financial applications

G, sfdgfdg

sfdgfdg

Explain Grade of membership model, Grade of membership model: This is the ...

Grade of membership model: This is the general distribution free method for the clustering of the multivariate data in which only categorical variables are included. The model ass

Frailty, A term usually used for unobserved individual heterogeneity. Such ...

A term usually used for unobserved individual heterogeneity. Such variation is of main concern in the medical statistics particularly in the analysis of the survival times where ha

Explain Generalized poisson distribution, Generalized poisson distribution:...

Generalized poisson distribution: The probability distribution can be defined as follows:   The distribution corresponds to the situation in which the values of the rand

Event studies, can you help specify the model for an event study and to int...

can you help specify the model for an event study and to interpret the results/

Dirichlet process, The distribution over distributions in the sense that ea...

The distribution over distributions in the sense that each draw from the process is itself the distribution. The name Dirichlet process or procedure is due to the fact that the ?ni

Describe multiple imputation, Multiple imputation : The Monte Carlo techniq...

Multiple imputation : The Monte Carlo technique in which missing values in the data set are replaced by m> 1 simulated versions, where m is usually small (say 3-10). Each of simula

Decision tree, The graphic representation of the alternatives in a decision...

The graphic representation of the alternatives in a decision making problem which summarizes all the possibilities foreseen by the decision maker. For instance, suppose we are give

Prognostic scoring system, Prognostic scoring system is a technique of com...

Prognostic scoring system is a technique of combining the prognostic information contained in the number of threat factors, in a manner which best predicts each patient's risk of

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd