Statistical methods with financial applications, Advanced Statistics

Assignment Help:

The marketing manager of Handy Foods Ltd. is concerned with the sales appeal of one of the company's present label for one of its products. Market research indicates that supermarket consumers ?nd little appeal in the drab, somewhat cluttered appearance of the label. The company hired a design artist who produced some prototype labels, one of which was chosen consistently as best by the marketing executives. Nevertheless, the marketing executive is still in some doubt as to whether the new label would appreciably bene?t sales. He decides to make further enquiries about the consequences of a decision to switch to a new label. The decision to change to a new label is denoted by D1 and to keep the old by D2.

First he considers the costs associated with converting his company's machinery, inventory, point of purchase displays, etc., to the new label, and estimates that an out-of-pocket, once and for all cost of £250,000 would be involved. If the new label were really superior to the old, the marketing executive estimates that the present value of all net cash ?ows over and above this cost related to increased sales generated over the next three years by the more attractive label will be £400,000. Based on his prior experience and the discussion held with his colleagues, he is only willing to assign a 0.5 probability to the outcome 'new label superior to old', denoted B1. Let B2 denote the event that 'new label is not superior to the old'. Rather than make his decision on these data alone, however, he could delay it and obtain further market research information. The survey is such that it is 'perfect' at a cost of £150,000. The information from the market research survey is shown as either positive (R) or negative (  R) in favour of the new label. Draw a decision tree and decide whether it is worth carrying out market research.


Related Discussions:- Statistical methods with financial applications

Daycare, facts and statistics about daycare

facts and statistics about daycare

Individual differences, Individual differences scaling is a form of multid...

Individual differences scaling is a form of multidimensional scaling applicable to the data comprising of a number of proximity matrices from the different sources that is differe

Chains of infection, Chains of infection : The description of the course of...

Chains of infection : The description of the course of infection among the group of individuals. The susceptibles infected by the direct contact with the introductory cases are sai

Non central distributions, Non central distributions is the series of prob...

Non central distributions is the series of probability distributions each of which is the adaptation of one of the standard sampling distributions like the chi-squared distributio

General location model, The model for data containing continuous and catego...

The model for data containing continuous and categorical variables both.The categorical data are summarized by the contingency table and their marginal distribution, 182by the mult

Z-tests, Hello! I am currently in graduate school earning a masters in ment...

Hello! I am currently in graduate school earning a masters in mental health counseling. I am in a stats course at current and we are reviewing z-scores. I am a little lost because

Case series, Case series : It is the series of reports on the condition of ...

Case series : It is the series of reports on the condition of the individual patients made by treating physician. Such reports might be helpful and informative for the rare disease

Generaliz ability theory, The theory of measurement which recognizes that i...

The theory of measurement which recognizes that in any measurement situation there are multiple (actually infinite) sources of variation (known as facets in the theory), and that a

Daycare, facts and statistics about daycare

facts and statistics about daycare

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd