States the term product line and discuss in brief, Marketing Management

Assignment Help:

States the term Product Line and discuss in brief.

Product Line:

This is a group of products which is closely related since they perform a similar function, targeted at similar customer groups and marked through very similar channels. The significant attributes related with product line are discussed as given here:

a. Line Stretching

b. Line Filling

c. Line Modernization

d. Line Teaturing


Related Discussions:- States the term product line and discuss in brief

Commercialization - new product development, Commercialization The eig...

Commercialization The eighth and last step in the new-product development procedure is commercialization. This step is introducing a fresh product into the market. The company

Pricing and factors influencing pricing, Q. Describe briefly the concept of...

Q. Describe briefly the concept of pricing and the factors that influence pricing. Ans.:   Price is all around us. We pay rent for our apartment, tuition for our, railways, ed

What are business analysis and mark share analysis, What are Business Analy...

What are Business Analysis and Mark Share Analysis? Business Analysis and Mark Share Analysis: In this stage is very much significant in total process of latest product d

Reverse a calculation, Need some help reversing a calculation using Excel.

Need some help reversing a calculation using Excel.

Describe total relationship marketing, Question: a) What is loyalty in...

Question: a) What is loyalty in a service context and how can firms benefit from a price premium with loyal customers? b) Describe total relationship marketing. How would y

Benefits of manufacturing changes, 1. Sam is a shift leader in the area of ...

1. Sam is a shift leader in the area of a plant that produces extruded plastic parts. Sam's supervisor has asked Sam to reduce the average changeover time on his shift from 10 minu

Case study, Case Study - Horlicks Horlicks is the name of a company and ...

Case Study - Horlicks Horlicks is the name of a company and of a malted milk hot drink. This brand is the leading product in the hot milky drinks market and has been associated

Agriculture marketing, Discuss the importance of strategy and good leadersh...

Discuss the importance of strategy and good leadership in marketing

Explain in detail the various steps in menu costing, Question 1: You ha...

Question 1: You have just been appointed as Food & Beverage Controller of a medium -size hotel and you have been requested to set up a new control system. (i) Explain in d

What is multi brand, What is Multi Brand? Multi Brand: Company fr...

What is Multi Brand? Multi Brand: Company frequently introduce additional brands into the similar category. This branding offers a way to establish various features and a

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd