State what is meant by perceived risk, Marketing Management

Assignment Help:

Question:

Consumers have to constantly make decisions regarding what products or services to buy and where to buy them. Because the outcomes of such decisions are often uncertain, the consumer perceives some degree of risk in making a decision.

(a) State what is meant by "perceived risk".
(b) Briefly describe the six types of perceived risk.
(c) Explain how consumers handle risk.

Related Discussions:- State what is meant by perceived risk

Pestel analysis of india, how should we put all indian factors in a ppt

how should we put all indian factors in a ppt

Marketing management process, Steps in the marketing management process: ...

Steps in the marketing management process: 1. Setting marketing objectives: the process of the marketing management starts with the activity of setting objectives. Th

Define the publicity - promotion, Define the Publicity - Promotion Th...

Define the Publicity - Promotion This is a non-paid process of generating wide range of communication to contribute a favourable attitude towards product and organisation. Y

Diagram, Henry Assael Model of buying decision behavior along with thediagr...

Henry Assael Model of buying decision behavior along with thediagram

What are four ps correspond to the customers four cs, What are four Ps corr...

What are four Ps correspond to the customers four Cs according to Robert Lauterborn? Robert Lauterborn suggested that the seller’s four Ps correspond to the customers four Cs

Explain the steps in outlining advertising budget, Q. Explain the Steps in ...

Q. Explain the Steps in outlining advertising Budget? Steps in outlining advertising Budget 1) Setting advertisement Objective: - Prior to deciding on advertising budget the

Discuss different decisions concerning product mix and line, Discuss in det...

Discuss in detail the different Decisions concerning product mix and product line? Product Mix: The first task of Marketing Manager is to response the question. What type

Characteristics of the sales promotion, Characteristics of the sales promot...

Characteristics of the sales promotion: 1. Sales promotion does not include advertisement, personal selling and publicity. 2. Sales promotion activities are

What is the primary activates, What is the primary activates? Primary ...

What is the primary activates? Primary Activities: These activities are those activities which are involved within the physical creation of the marketing, product and af

Define the term- marketing communications, A World of Marketing Communicati...

A World of Marketing Communications All organisations - small and large, commercial, government, charities, educational and other not-for-profit organisations - need to communi

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages