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State the Types of channels of distribution
Generally we don't buy goods directly from the producers. Producers/manufacturers usually use services of one or more middlemen to supply their goods to consumers. However sometimes, they do have direct contact with customers with no middlemen in between them. This is true more for industrial goods where customers are highly knowledgeable and their individual purchases are large.
What are the corporate strategy of stakeholders A view which is becoming increasingly popular is that corporate strategy must be supported by the organisation's key stakeholder
Question: Consider you a front-line manager in a hotel. From this perspective, a) Describe the service encounter. b) discuss methods which you would use in the service e
Discuss the basic steps involved in management of the organization''s sales force:setting sales force objectives
Importance of Place Goods are produced to be sold to the consumers. They should be made available to the consumers at a place where they can conveniently make purchase. It is e
What are the Aims of marketing communications Aims of this introductory module are to explore some of the concepts associated with marketing communications and to develop an a
State the Nature of Product - Choice of distribution channel Nature of the product considerably affects choice of channel of distribution. In case product is of technical n
Question 1: a) Explain the impact of technology on Globalisation. b) What are the different strategies businesses follow to enter Foreign Market? Question 2: What
What are the needs for retention? Need for Retention: There are several interesting facts upon the basis of past researches about getting a customer and retaining him.
How is customer satisfaction measured in marketing? Customer satisfaction measures how suitably a company’s products or services convene or exceed customer expectations. Such e
what is test marketing ? Explain various approaches that are followed by FMCG company in test marketing
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