State the term- public relations, Marketing Management

Assignment Help:

State the term- Public Relations

Public relations is 'the art and social science of analysing trends, predicting their consequences, counselling organisations' leadership and implementing planned programmes of action which will serve both organisation's and the public interest' (Mexican Statement, 1978). This definition suggests that public relations must be a part of the wider perspective of corporate strategy and this is discussed at length in Module 16. Increasing use of public relations and publicity in particular, reflects high credibility attached to this form of communication. Publicity involves dissemination of messages through third-party media like magazines, newspapers or news programmes. There is no charge for media space or time however there are costs incurred in the production of the material. (There is no such thing as a free lunch or free promotion.) There is a wide variety of other tools used by public relations, like event management, sponsorship and lobbying. It's difficult to control a message once it is placed in the channels however endorsement offered by a third party can be very influential and have a far greater impact on the target audience than any of the other tools in the promotional mix.

 


Related Discussions:- State the term- public relations

Producer price index, Producer Price Index This is a measure of the pri...

Producer Price Index This is a measure of the prices of all goods produced in the United States. Unlike the CPI, the PPI is comprehensive and includes all goods produced exclud

Redesigning the remuneration and reward package, The company 2TW manufactur...

The company 2TW manufactures and sells products overall Europe and is organised into dozens of strategic business units (SBUs). SBU managers, who report to regional directors, have

Communication differences, Communication Differences Having identified...

Communication Differences Having identified need to communicate with several different audiences, it seems appropriate to conclude this opening module by examining differences

Describe the supply chain management system, Problem 1: Describe the su...

Problem 1: Describe the supply chain management system and inventory management system. Concept of IT in Retail Management & its application in detail Problem 2:

Case study, the rise of personal computers in the mid 1980s spurred interes...

the rise of personal computers in the mid 1980s spurred interest in computer games

Describe about the sales promotion tool, Describe about the Sales promotion...

Describe about the Sales promotion tool Advertising and sales promotion are tools which allow for a high level of control by the sponsor while public relations, and publicity in

Draw a supply curve, Suppose the US and Mexico both produce semiconductors ...

Suppose the US and Mexico both produce semiconductors and auto parts and the US has a comparative advantage in semiconductors while Mexico has a comparative advantage in auto parts

Analyze the economic & demograpic env. of himachal pradesh, study the envi...

study the environmental & economical trends prevailing in Himachal & prepare a business plan for launching a new product

Branding, the importance of branding for marketing company in this case M&C...

the importance of branding for marketing company in this case M&C Saatchi and a non-marketing company in this case Coca Cola.

Agencies working for competitors, Advertiser must avoid giving his advertis...

Advertiser must avoid giving his advertising work that agency that handles the advertising work of his competitor. For the reason that in that case ad agency mayn't be in a positio

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd