State the term- public relations, Marketing Management

Assignment Help:

State the term- Public Relations

Public relations is 'the art and social science of analysing trends, predicting their consequences, counselling organisations' leadership and implementing planned programmes of action which will serve both organisation's and the public interest' (Mexican Statement, 1978). This definition suggests that public relations must be a part of the wider perspective of corporate strategy and this is discussed at length in Module 16. Increasing use of public relations and publicity in particular, reflects high credibility attached to this form of communication. Publicity involves dissemination of messages through third-party media like magazines, newspapers or news programmes. There is no charge for media space or time however there are costs incurred in the production of the material. (There is no such thing as a free lunch or free promotion.) There is a wide variety of other tools used by public relations, like event management, sponsorship and lobbying. It's difficult to control a message once it is placed in the channels however endorsement offered by a third party can be very influential and have a far greater impact on the target audience than any of the other tools in the promotional mix.

 


Related Discussions:- State the term- public relations

What is penetration pricing, Penetration Pricing This term is refers to...

Penetration Pricing This term is refers to a pricing strategy that dictates that the price of an item being introduced into a market should be set as low as possible to develop

Case study , hi i have a case study in a marketing management course with ...

hi i have a case study in a marketing management course with 4 question. each answer should be in 250 words.. how can i send the file and the related materials ..thanks

Why sales promotion is an integral part of marketing, Question 1: Why s...

Question 1: Why sales promotion is an integral part of marketing? How does it differ from marketing and advertising? - Detail explanation on ‘Meaning and Importance of Sale

Which is driving organisations to invest in crm, Question : (a) Custom...

Question : (a) Customer Relationship Management is a strategy used by many organisations nowadays. Discuss the main goals for adopting this strategy by organisations. (b)

IN DEPTH, I WANT TO KNOW THAT WHAT IS INTERNET OF THE FUTURE WHAT IS WHAT I...

I WANT TO KNOW THAT WHAT IS INTERNET OF THE FUTURE WHAT IS WHAT I AM CURRENTLY STUDING IN MY MASTERS OF BUSINESS ADMINISTRATION ABOUT CUSTOMIZATION WOULD YOU KINDLY PROVIDE ME SOME

Explain about the advertisement and economy in marketing, Explain about the...

Explain about the Advertisement and Economy in Marketing. Advertisement and Economy: • Produces more employment • Fluctuations into Advertisement budget as per economi

Marketing process, Marketing Process Once the strategic plan has descr...

Marketing Process Once the strategic plan has described the company's total mission and objectives, Marketing plays a vital role in carrying out these objectives. The marketin

International marketing., Companies entering emerging markets for the first...

Companies entering emerging markets for the first time must exercise particular care in choosing a channel intermediary. Usually a local distributor is required. What are some of t

Ethics sustainability and culture, I will provide a cases from the media th...

I will provide a cases from the media that have ethical implications. Please prepare a ppt presentation that: a) describes the issue/story (Clearly identify which case you ar

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd