State the term- public relations, Marketing Management

Assignment Help:

State the term- Public Relations

Public relations is 'the art and social science of analysing trends, predicting their consequences, counselling organisations' leadership and implementing planned programmes of action which will serve both organisation's and the public interest' (Mexican Statement, 1978). This definition suggests that public relations must be a part of the wider perspective of corporate strategy and this is discussed at length in Module 16. Increasing use of public relations and publicity in particular, reflects high credibility attached to this form of communication. Publicity involves dissemination of messages through third-party media like magazines, newspapers or news programmes. There is no charge for media space or time however there are costs incurred in the production of the material. (There is no such thing as a free lunch or free promotion.) There is a wide variety of other tools used by public relations, like event management, sponsorship and lobbying. It's difficult to control a message once it is placed in the channels however endorsement offered by a third party can be very influential and have a far greater impact on the target audience than any of the other tools in the promotional mix.

 


Related Discussions:- State the term- public relations

Factors affecting the choice of distribution channel, Factors affecting the...

Factors affecting the choice of distribution channel Choice of an appropriate distribution channel is very significant as pricing as well as promotion strategy are dependent up

Marketing mix, what is the difference between perception and positioning in...

what is the difference between perception and positioning in marketing mix

Explain about the increased profitability in e-commerce, Explain about the ...

Explain about the increased profitability in e-commerce. Increased Profitability: a. The direct cost to sale for an order taken through a web site is lower as compared to

Shopperstop, draw the Typical Profiles Of Shoppers Stop Customer Segments ....

draw the Typical Profiles Of Shoppers Stop Customer Segments .

Retailing, Evaluate the priomotional strategies that can be used by retaile...

Evaluate the priomotional strategies that can be used by retailers

Determine the flexibility of advertising tool, Determine the flexibility of...

Determine the flexibility of advertising tool Flexibility of this tool is good since it can be used to communicate with a national audience or a particular specialised segment.

Discuss different types of pricing strategies, Discuss the different pricin...

Discuss the different pricing strategies accessible to an organization. Each product has a price, although each firm is not essentially in a position to find out the price at w

Customer relationship management, Customer Relationship Management Cus...

Customer Relationship Management Customer relationship management (CRM) has been described narrowly as a customer database management activity. Customer relationship manage

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd