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State the term- Public Relations
Public relations is 'the art and social science of analysing trends, predicting their consequences, counselling organisations' leadership and implementing planned programmes of action which will serve both organisation's and the public interest' (Mexican Statement, 1978). This definition suggests that public relations must be a part of the wider perspective of corporate strategy and this is discussed at length in Module 16. Increasing use of public relations and publicity in particular, reflects high credibility attached to this form of communication. Publicity involves dissemination of messages through third-party media like magazines, newspapers or news programmes. There is no charge for media space or time however there are costs incurred in the production of the material. (There is no such thing as a free lunch or free promotion.) There is a wide variety of other tools used by public relations, like event management, sponsorship and lobbying. It's difficult to control a message once it is placed in the channels however endorsement offered by a third party can be very influential and have a far greater impact on the target audience than any of the other tools in the promotional mix.
How should price be set on a product or service for the first time?
[X,D] = eig(A) given X and D find A
What is the role of personal selling in presentation and demonstration?
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Question 1: Discuss the differences and similarities between consumer buying behaviour and industrial buying behaviour. Question 2: For any organization of your choice,
Case Study - Horlicks Horlicks is the name of a company and of a malted milk hot drink. This brand is the leading product in the hot milky drinks market and has been associated
Marketing information: to perform the complex task of marketing the marketer needs many pieces of information as a basis for drawing marketing decisions. Market information as a b
importance of pricing decisions to an organisation
Responsibility for investigating injuries varies but is typically divied among the insurance company the legal department and the appropriate technical departments. Irrespect
Sales and Marketing Management- It gives business owners or managers with required knowledge and skills they need for managing their business from a sales and marketing view.
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