State the term- public relations, Marketing Management

Assignment Help:

State the term- Public Relations

Public relations is 'the art and social science of analysing trends, predicting their consequences, counselling organisations' leadership and implementing planned programmes of action which will serve both organisation's and the public interest' (Mexican Statement, 1978). This definition suggests that public relations must be a part of the wider perspective of corporate strategy and this is discussed at length in Module 16. Increasing use of public relations and publicity in particular, reflects high credibility attached to this form of communication. Publicity involves dissemination of messages through third-party media like magazines, newspapers or news programmes. There is no charge for media space or time however there are costs incurred in the production of the material. (There is no such thing as a free lunch or free promotion.) There is a wide variety of other tools used by public relations, like event management, sponsorship and lobbying. It's difficult to control a message once it is placed in the channels however endorsement offered by a third party can be very influential and have a far greater impact on the target audience than any of the other tools in the promotional mix.

 


Related Discussions:- State the term- public relations

What are the advantages of public relations, What are the Advantages of Pub...

What are the Advantages of Public Relations? Advantages of Public Relations are as illustrated below: a) This helps in building and having relations along with local comm

International marketing, list out secondary sources of information while pu...

list out secondary sources of information while pursuing market research.

Assignment help, Give a success story of marketing a goods in which a suppl...

Give a success story of marketing a goods in which a supplier has been dependable.

What do you understand by market efficiency, Question: (a) What do you ...

Question: (a) What do you understand by market efficiency and why is it important? (b) Explain each form of market efficiency. (c) Give any one test of weak-form and semi

Demand based pricing, Demand Based Pricing : Described methods belong to th...

Demand Based Pricing : Described methods belong to the category of demand / market based pricing:- 1. What the Traffic can Bear' Pricing 2. Skimming Pricing 3. Penetration

Use of cross-functional business processes, (a) How can a firm's security ...

(a) How can a firm's security policies contribute and relate to the six main business objectives? Give examples. (b) Define and discuss the use of cross-functional business pr

Explain about the cultural factor in the consumer behaviour, Explain about ...

Explain about the cultural factor in the consumer behaviour. Cultural Factor: This factor affects the consumer behaviour through his culture, social class and subculture.

MANAGING TECHNOLOGY AND INFORMATION, Discuss the issues associated with ...

Discuss the issues associated with a total outsourcing of CIS for WV8.

Assingment, identify and briefly four trends in the macro environment

identify and briefly four trends in the macro environment

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd