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State the term product according to Jerome McCarthy
"A product is more than just a physical product with its associated functional and aesthetic features. It comprises accessories, installation, instructions on use, package, perhaps a brand name that fulfils some psychological needs and assurances that service facilities would be available to meet the customer needs after purchase".
Approaches to environmental scanning: 1. Systematic approach: in this approach, formats for various issues are developed and is done systematically in a step by step fa
What is the slope of a line that contains points (2,4) and (-2,-4) ?
Assess the conceptual framework of market orientation that is presented in the article. Account for the five recently advanced perspectives on market orientation that are integrate
What is Brand Personality? Brand Personality: In totality brands comprises more meaning and significance than tangible or perceivable product some to give. It is a highly
1. Sam is a shift leader in the area of a plant that produces extruded plastic parts. Sam's supervisor has asked Sam to reduce the average changeover time on his shift from 10 minu
Write a short note on Test Marketing? New Product Development regarding altogether new products provides through several significant stages as specified below: a. Product De
Question 1: One of the main components of Food and Beverage Management is effective supervision. (i) With relevant examples from the industry, explain the term effective
Q. Explain about Return on Investment? Return on Investment: - Return on investment method is completely different method from other methods. This process consider advertisin
Q. Show the Characteristics of Distribution Channels? Characteristics of Distribution Channels: Distribution channels are able to be classified on the basis of geographical d
Social factors: in addition to cultural factors, a consumer's behaviour is influenced by such social factors as reference groups, family, and social roles and statues. Referen
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