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State the term product according to Jerome McCarthy
"A product is more than just a physical product with its associated functional and aesthetic features. It comprises accessories, installation, instructions on use, package, perhaps a brand name that fulfils some psychological needs and assurances that service facilities would be available to meet the customer needs after purchase".
why the managerial functions must be sequential in naturek question #Minimum 100 words accepted#
Relationship Marketing This approach is used to marketing emphasizes the importance of personal relationship building with all parties among consumers, suppliers and distributo
Question 1: (a) ‘Knowledge is more than just an accumulation of bits of information.' Explain this statement in the light of the knowledge pyramid and the different types of
You are needed to complete the following piece of work: 'Bodyproud Fitness' is a relatively new health and fitness company based in Huddersfield. The company was produced in res
1. As the first to set up an international air express business in 1969, DHL had the first- mover advantage over other companies. Is being a first mover as advantageous for a servi
Question 1: Select any banking service company that you are familiar with and show how each of the four elements of integrated service management applies to the company. Qu
writedetailaboutmarketingmanagementphylosophy
Question 1: (a) "The only type of risk that that exists in the banking sector is credit risk". Do you agree? (b) Describe the concept of bank marketing. Question 2:
discuss the strategies including digital strategies that you would recommend to a business to mitigate the effect of this crisis
Factors affecting the choice of distribution channel Choice of an appropriate distribution channel is very significant as pricing as well as promotion strategy are dependent up
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