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State the term product according to Jerome McCarthy
"A product is more than just a physical product with its associated functional and aesthetic features. It comprises accessories, installation, instructions on use, package, perhaps a brand name that fulfils some psychological needs and assurances that service facilities would be available to meet the customer needs after purchase".
How does cultural, social, personal and psychological factors influence buyer behaviour. Give examples
The sum of the digits of a certain two digit number is 7. Reversing it''s digits increases the number by 9. What is the number ? I Know the number is 34, but I have to show my work
Product Schovaswill offer for sale Low fat and low calorie ice cream High fiber made with oatbiscuit Many fruity flavors Diet cake Cotton candy Pop corn The company will sel
Question 1: (i) Explain why the control system is an important aspect of the food and Beverage management of a hotel. (ii) Discuss the necessity and importance of docum
can you guys do an essay for my marketing class?
Define the Organizational Buying Decision Process in briefly. The Organizational Buying Decision Process: Business buyers do not buy goods for only personal consumption.
Environmental scanning: Future is unpredictable, but the marketer can obtain appraisals of what is most probable. To monitor changes in the marketing environment effectively
Market Ef ficiency Market efficient is a market in which the prices of the assets or privacies fully reflect all available information. When new information comes wh
describe the ford needs to do to make sure its sensitive to change in the cultural environment of a country
Problem 1 Given the importance of environmental issues from a political, social, economic and business point of view, it should come as no surprise that accounting for the env
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