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State the term - Price
Price is the amount charged for a service or product. It's the second most important element in marketing mix. Fixing the price of product is a tricky job. Many factors like demand for a product, cost involved, consumer' s ability to pay, prices charged by competitors for similar products, government restrictions etc. have to be kept in mind when fixing the price. Actually, pricing is a very crucial decision area as it has its effect on demand for product and also on the profitability of firm.
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Marketing Research Marketing research, one of the components of an information system, include collecting information relevant to a particular marketing problem faci
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USES OF 7PS IN INDUSTRIES
how should shoppers'' stop develop its demand forecasts?
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A negative reaction on the part of buyer to price change by your company
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Differentiate between Services and Goods and explain the areas in which the attributes of services create needs in the marketing mix?
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