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State the term - Price
Price is the amount charged for a service or product. It's the second most important element in marketing mix. Fixing the price of product is a tricky job. Many factors like demand for a product, cost involved, consumer' s ability to pay, prices charged by competitors for similar products, government restrictions etc. have to be kept in mind when fixing the price. Actually, pricing is a very crucial decision area as it has its effect on demand for product and also on the profitability of firm.
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State the term Premium Pricing briefly? Premium Pricing: This price strategy applied to various version of to similar product. It is a better version and a fundamental or
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Ask 1 A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300m
inventory is a necessary evil. discuss
Define the Publicity - Promotion This is a non-paid process of generating wide range of communication to contribute a favourable attitude towards product and organisation. Y
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#quAssume that a multi-specialty medical group has decided to segment the market in the community by income level. The group has decided to target a small niche of middle-aged, whi
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