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State the term - Price
Price is the amount charged for a service or product. It's the second most important element in marketing mix. Fixing the price of product is a tricky job. Many factors like demand for a product, cost involved, consumer' s ability to pay, prices charged by competitors for similar products, government restrictions etc. have to be kept in mind when fixing the price. Actually, pricing is a very crucial decision area as it has its effect on demand for product and also on the profitability of firm.
Your company has the opportunity to set up a SBU to manufacture solar panels. Your company's cash flow is very tight so you want to be sure that this endeavor will at least pay fo
Question 1: Altering consumer attitudes is a key strategy consideration for most marketers because consumers' attitudes towards a product will influence their buying behavior
CONSUMER MIND IS A BLACK BOX-DISCUSS
Q. Selection of an ads agency by Quality and Calibre of Staff? Quality and Calibre of Staff: - Ad-agency has a variety of specialists like models, copy-writers, artists, etc.
own example of participants in the business buying process
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its relation with plc
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