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State the term - Price
Price is the amount charged for a service or product. It's the second most important element in marketing mix. Fixing the price of product is a tricky job. Many factors like demand for a product, cost involved, consumer' s ability to pay, prices charged by competitors for similar products, government restrictions etc. have to be kept in mind when fixing the price. Actually, pricing is a very crucial decision area as it has its effect on demand for product and also on the profitability of firm.
How is customer response to a new product identified in marketing research? Identify customer response to a new product: This is also known as product testing. Marketing
State about the marketing mix Marketing comprise a number of activities. To start with, an organisation may decide on its target group of customers to be served. Once the tar
Gathering data depends on nature of data, objective of the data collection and require information. By the help of proposed a new information system the objective is to collect
Question 1: Explain how effective management of expatriates is increasingly been recognised as a major determinant of success or failure for international businesses. Quest
Objectives of the sales promotion: the major objectives of the sales promotion are: 1. To increase buying response at the customers level, 2. To increase t
Question 1: (a) Differentiate clearly between the terms ‘Training' and ‘Development'. (b) Discuss the following training methods available to an organisation. (i) Apprent
stages of buying process
Does marketing exist solely to increase profit? If this is the case, then marketing in nonprofit organizations can be said to be useless. discuss
As per the Osborne and Gaebler, governments don't work well, since they are tall, sluggish, over-centralized, and preoccupied with diverse rules and regulations."We developed publi
What is marketing audit in MIVE? Marketing audit: The marketing audit is, within some respects, where the raw material for the strategic control. Its function is to perio
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