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State the term Premium Pricing briefly?
Premium Pricing:
This price strategy applied to various version of to similar product. It is a better version and a fundamental or standard model. For standard model the potential buyers are not, when economic of scale exists this is unprofitable for the firm to limit its activities to one of the two market segments the suits solution is to exploit jointely economic of scale and heterogeneity of demand through covering the two segments the lower end of the market along with a low price and the high ending along with a premium price. For example: Airlines have used such strategy. Their market comprises both a price insensitive business traveller and an extremely price sensitive holiday traveler.
taking an example of a new company, create a simple marketing system that helps to enhance the sales of your organisation.
Factors affecting the life cycle of a product: there are many factors that affect the life cycle of a product. Statement of Joe Dean is very important in this regard. He said, "th
Define the term Public Relation in briefly. Meaning of Public relations or PR is the management of internal and external communication certainly of an organization to create
Meaning of the marketing environment: Marketing activities of a business firm are affected by a large number of environment factors that surrounds the company. These factors o
Problem 1 (a) The development of inter-organizational relationships is best known through personal selling rather than through exhibitions and trade shows. Explain. Proble
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Define the Position on Benefits for Positioning. Position on Benefits: This approach and strategy is closely associated to prior one. Here product is positioned upon its
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