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State the term- Dealing with general risk
Part of the strategic decision making process is to analyse all risk factors involved with pursuing a specific course of action.
Risk is when actual outcome differs to the expected outcome. Business will make a decision on which the outcome isn't known with certainty, for illustration investing in a new project, entering a new market etc.
In order to grow some risk has to be taken though the key is management of the risk and company's attitude towards risk (i.e. Riskseekers or riskaverse).
State about the equity owners Flip side of the coin is that the equity owners are also owners of all the profits which remain after all the debt holders are paid their interes
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a) A niche market refers to a lucrative and small market segment. Marketing strategy is targeted and concentrated at this specific market segment. Pink Ladies are specifically targ
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