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State the term- Consumer goods
Goods meant for personal consumption by households or ultimate consumers are known as consumer goods. This includes items such as toiletries, groceries, clothes etc. Based on consumers' buying behaviour consumer goods can be further classified as:
(i) Convenience Goods;
(ii) Shopping Goods; and
(iii) Speciality Goods.
select a company and explain th marketing mix
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Price The big sales will come from the ice creams and the diet cake following the representatives prices RM2 for a single scoop of ice cream, RM3 for a double scoop( excl
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