State the term- consumer goods, Marketing Management

Assignment Help:

State the term- Consumer goods

Goods meant for personal consumption by households or ultimate consumers are known as consumer goods. This includes items such as toiletries, groceries, clothes etc. Based on consumers' buying behaviour consumer goods can be further classified as:

(i) Convenience Goods;

(ii) Shopping Goods; and

(iii) Speciality Goods.

 


Related Discussions:- State the term- consumer goods

Consumers confound marketers, difference between marketing efficiency and m...

difference between marketing efficiency and marketing effectiveness

Show the advertising effects on competition, Q. Show the Advertising effect...

Q. Show the Advertising effects on Competition? Advertising promotes competition between different brands of the same product. The company offering high-quality quality product

Consumers confound marketers, difference between marketing efficiency and m...

difference between marketing efficiency and marketing effectiveness

Assertive confrontation message to an employee, Question (a) When deli...

Question (a) When delivering an assertive confrontation message to an employee, you have to be careful not to become defensive or reactive if the employee becomes argumentati

Test marketing, what is test marketing ? Explain various approaches that ar...

what is test marketing ? Explain various approaches that are followed by FMCG company in test marketing..?

Caselet, Critically analyze Mr. Vincent?s reasoning in mangementk question ...

Critically analyze Mr. Vincent?s reasoning in mangementk question #Minimum 100 words accepted#

Explain about the straight rebuy purchase, Explain about the straight rebuy...

Explain about the straight rebuy purchase. A straight rebuy purchase: It is a routine purchase of similar products under roughly the same terms of role. The buyers choose

Attributes a buyer will expect, what are the various attributes a buyer wil...

what are the various attributes a buyer will expect on consumer goods and why do companies offer different products for different customers? explain with the theories involved in i

Various types of marketing environment, Q. Explain various factors in marke...

Q. Explain various factors in marketing environment & tell about the need to analyze the marketing environment? Ans.: Purpose of marketing environment analysis are followin

What is possession utility in marketing, What is Possession Utility in mark...

What is Possession Utility in marketing? Possession Utility: This utility permits a buyer to use the product as he desires. This is the value that a buyer acquires from

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd