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Communication mix is changing
no longer can the traditional grouping of promotional tools be assumed to be most effective forms of communication. This brief outline of elements of the promotions mix signals some key characteristics: extent to which every element is controllable; whether it is paid for by the sponsor; and whether communication is by mass medium or undertaken personally. One extra characteristic concerns the receiver's perception of the credibility of source of the message. If credibility factor is high, then there is a greater likelihood that messages from that source would be accepted by the receivers.
Company of the enterprise factors: the choice of channel is also influenced by company characteristics such as its financial position, size, product mix, morale of its employers,
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why we need to study promotion in marketing?
Define the Strategy Development Phase in brief. Phase Strategy Development Phase: If you already know your competitors and target market, you are capable to start creatin
I want a research paper to be written of around 2500 words , kindly help me in the same.
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Characteristics of the promotional types: Factor Advertising Publicity Personal selling Sales promotion Audien
Introduction to Marketing Communications Marketing communications is a management process through which an organisation engages with its variety of audiences. Through understan
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