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Communication mix is changing
no longer can the traditional grouping of promotional tools be assumed to be most effective forms of communication. This brief outline of elements of the promotions mix signals some key characteristics: extent to which every element is controllable; whether it is paid for by the sponsor; and whether communication is by mass medium or undertaken personally. One extra characteristic concerns the receiver's perception of the credibility of source of the message. If credibility factor is high, then there is a greater likelihood that messages from that source would be accepted by the receivers.
Q. Message - Source of advertisement? Message-Source:- Person who converse the message of advertiser to the target audience. Also known as brand-ambassador instance sport
what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing.
Strategic marketing decisions: Strategic marketing decisions are primarily concerned with external, rather than internal, marketing problems of the firm and especially with the
1. Describe Back to Nature’s target market. [5 marks] 2. Outline Back to Nature’s (business and marketing) objectives. [5 marks] 3. Describe and evaluate the promotional strategies
Explain about the Line Extension. Line Extension: Line extension considers additions to an existing product line of a company within a specified category to fill out the
Q. Selection of an advertising agency by Rates Charged? Rates Charged :- The rates offered by the advertising agency must be quite responsible. These rates must suits the pock
How is impact of promotional efforts determined? Find out the impact of promotional efforts: Marketing research facilitates appraising and improving the methods of sales p
Should video game companies continue to alter their products to include other functions, such as e-mail
The physical attributes of a product constitute a tangible product.
Some people argue that the presence of an outside threat correlates with a high degree of team cohesion. Would you agree or disagree? Explain your answer.
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