State the term- communication mix is changing, Marketing Management

Assignment Help:

Communication mix is changing

no longer can the traditional grouping of promotional tools be assumed to be most effective forms of communication. This brief outline of elements of the promotions mix signals some key characteristics: extent to which every element is controllable; whether it is paid for by the sponsor; and whether communication is by mass medium or undertaken personally. One extra characteristic concerns the receiver's perception of the credibility of source of the message. If credibility factor is high, then there is a greater likelihood that messages from that source would be accepted by the receivers.

 


Related Discussions:- State the term- communication mix is changing

What are the basic styles of negotiation, Question 1: (a) What are the...

Question 1: (a) What are the basic styles of negotiation? (b) Explain the implication of Prisoner's Dilemma game? (c) Describe why people act in Red style to protect th

Explain the concept of web marketing, Explain the concept of Web marketing....

Explain the concept of Web marketing. Web Marketing: It is also termed as online marketing implies marketing the organizations products onto the virtual medium. In format

Brand policies and strategies adapted by the manufactures, Brand policies a...

Brand policies and strategies adapted by the manufactures: Marketing under the own brand of manufacturer: under the policies and strategies the manufacturer sales all his pro

Production scheduling system, Create a context and Level 0 diagram for a Cl...

Create a context and Level 0 diagram for a Clothing store production scheduling system. The purpose of the production scheduling system is to respond to the Production order(sub

Briefly characterize factors influencing consumer behaviour, Question 1: ...

Question 1: (a). Define the term "marketing" and explain the five key tasks of marketing (b). Indicate the differences and similarities between the following terms: marke

Forms of product or service promotion, Forms of Consumer Promotion: 1 ...

Forms of Consumer Promotion: 1 free distribution of samples: it involves free distribution of samples to ultimate consumers. The samples may be distributed door to door or ma

Operational beheavior.., what would you suggest to avoid delays in despatch...

what would you suggest to avoid delays in despatch of products

Simple marketing system, Simple Marketing System   Producer/ seller ...

Simple Marketing System   Producer/ seller   Communication   Consumer   Money   Product/ service   Feedback Participants in a simple marketing system:

Describe the advantages of market segmentation to bc4, BC4 is a manufacture...

BC4 is a manufacturer of bedroom furniture with four factories in the south of the country. As a result of declining company financial performance, the Managing Director (MD) engag

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd