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Communication mix is changing
no longer can the traditional grouping of promotional tools be assumed to be most effective forms of communication. This brief outline of elements of the promotions mix signals some key characteristics: extent to which every element is controllable; whether it is paid for by the sponsor; and whether communication is by mass medium or undertaken personally. One extra characteristic concerns the receiver's perception of the credibility of source of the message. If credibility factor is high, then there is a greater likelihood that messages from that source would be accepted by the receivers.
What is Competition Based Pricing In case of products where market is highly competitive and there is negligible difference in quality of competing brands, price is generally f
What are the roles of geographically concentrated buyers in business market and the consumer market? Geographically Concentrated Buyers: Many of the business concerns th
how do shoppers stop develop its demand forecasting
What is difference between Business Market and the Consumer Market? The business market comprises all the organizations which obtain goods and services that are used for furthe
what are the core principles of msrketing
Read the journal article Lafferty, B. A., & Hult, G. T. M. (2001) ‘A synthesis of contemporary market orientation perspectives’, European Journal of Marketing, 35 (1/2), pp. 92–109
What are the advantages of exporting in marketing? The advantages of exporting are illustrated in below: • Manufacturing is home based therefore, this is less risky than ove
Developing a promotion mix is contingent on many factors, including the type of product and the product''s attributes. Which of the four promotional methods-advertising, personal s
properties of triangles. in the following problem, In a triangle ABC,if r1 is the exradius of the excircle opposite to A,r2 is the exradius of the excircle opposite to B and r3i
2(x + 4) = 30
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