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Communication mix is changing
no longer can the traditional grouping of promotional tools be assumed to be most effective forms of communication. This brief outline of elements of the promotions mix signals some key characteristics: extent to which every element is controllable; whether it is paid for by the sponsor; and whether communication is by mass medium or undertaken personally. One extra characteristic concerns the receiver's perception of the credibility of source of the message. If credibility factor is high, then there is a greater likelihood that messages from that source would be accepted by the receivers.
Question: (a) List and discuss with examples the four factors that influence consumer purchase decision. (b) To what extent ‘branding' is important for a product and ho
Explain about marketing network in relationship marketing. Relationship marketing has the intend of building manually satisfying long-term relationships along with key partie
CONSUMER MIND IS A BLACK BOX DISCUSS
prodact mix of lg company
Relationship Marketing This approach is used to marketing emphasizes the importance of personal relationship building with all parties among consumers, suppliers and distributo
Market targeting: market segmentation reveals the firm's market segment opportunities. The firm now has to evaluate the various segments and decide how many and which ones to targ
Product Line Pricing : Whenever a firm markets a variety of products grouped into appropriate product lines, a particular possibility in pricing arises. As the product in a part
What are the stages of product life cycle? Stages of Product Life Cycle: introductory stage, growth stage, maturity stage and decline. Products have restricted life. A pro
Q. Explain various factors in marketing environment & tell about the need to analyze the marketing environment? Ans.: Purpose of marketing environment analysis are followin
what is marketing mix
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