State the term- communication mix is changing, Marketing Management

Assignment Help:

Communication mix is changing

no longer can the traditional grouping of promotional tools be assumed to be most effective forms of communication. This brief outline of elements of the promotions mix signals some key characteristics: extent to which every element is controllable; whether it is paid for by the sponsor; and whether communication is by mass medium or undertaken personally. One extra characteristic concerns the receiver's perception of the credibility of source of the message. If credibility factor is high, then there is a greater likelihood that messages from that source would be accepted by the receivers.

 


Related Discussions:- State the term- communication mix is changing

Product/market expansion grid, Product/Market Expansion Grid Companies...

Product/Market Expansion Grid Companies should be looking to the future always. One useful device for recognizing growth opportunities for the future is the product/market exp

What are very carbadictory strategies of pricing new product, What are very...

What are very carbadictory strategies of pricing new products? Pricing new products should choose in between two very carbadictory strategies as given below here: 1. A high

Illustrates role of publics in microenvironment of a company, Illustrates t...

Illustrates the role of publics in microenvironment of a company? Publics: Any group which has an actual or potential interest within or impact on an organization’s abil

Differentiate business market and the consumer market, What is difference b...

What is difference between Business Market and the Consumer Market? The business market comprises all the organizations which obtain goods and services that are used for furthe

Illustrate the monitoring performance phase, Illustrate the Monitoring Perf...

Illustrate the Monitoring Performance Phase? Monitoring Performance Phase: If you have an internet marketing plan, then you can start implementing this right away. The f

What marketing strategies, What marketing strategies are appropriate at eac...

What marketing strategies are appropriate at each stage of the product life cycle? How can a company build and mange its product mix and product lines.

Client agency relationship, Q. Explain Client agency relationship? Mean...

Q. Explain Client agency relationship? Meaning: Clint agency relationship among advertiser and the ad-agency. Cordial Relationship with full trust as well as confidence is must

Events also need to be promoted to make them successful, Question 1 The...

Question 1 The event manager plays a pivotal role in event management company. Discuss his role and explain the important steps he has to take to ensure a successful event

Concept and characteristics of environment, Concept of environment: enviro...

Concept of environment: environment literally means the surroundings, external objects, influences or circumstances under which someone or something exists. The environment of any

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd