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Communication mix is changing
no longer can the traditional grouping of promotional tools be assumed to be most effective forms of communication. This brief outline of elements of the promotions mix signals some key characteristics: extent to which every element is controllable; whether it is paid for by the sponsor; and whether communication is by mass medium or undertaken personally. One extra characteristic concerns the receiver's perception of the credibility of source of the message. If credibility factor is high, then there is a greater likelihood that messages from that source would be accepted by the receivers.
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A market development stage is the one that refers to the attempt needed to recognize a latent market (i.e., organizations that share a like need or want for something that does no
i have to market a luxury soap for a company and than present a promotional plan ,and i need elements to include in my presentation but don''t know how to start, please help,
Social factors: in addition to cultural factors, a consumer's behaviour is influenced by such social factors as reference groups, family, and social roles and statues. Referen
what is core concept of marketing
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