State the term- communication mix is changing, Marketing Management

Assignment Help:

Communication mix is changing

no longer can the traditional grouping of promotional tools be assumed to be most effective forms of communication. This brief outline of elements of the promotions mix signals some key characteristics: extent to which every element is controllable; whether it is paid for by the sponsor; and whether communication is by mass medium or undertaken personally. One extra characteristic concerns the receiver's perception of the credibility of source of the message. If credibility factor is high, then there is a greater likelihood that messages from that source would be accepted by the receivers.

 


Related Discussions:- State the term- communication mix is changing

What is lead generation in personal selling process, What is lead generatio...

What is lead generation in personal selling process? Lead generation: Identification of prospects is initial step in personal selling process. Organization produces the l

What is role of public warehouses in distribution channels, What is the rol...

What is the role of Public Warehouses in distribution channels? Public Warehouses: The public warehouses rent space to owners of inventory thus eliminating the requiremen

Makerting mix, #quest explain the ansoff product or makerting mix and its r...

#quest explain the ansoff product or makerting mix and its revance in makerting.

Dijkstras algorithm, Let the node at which we are starting be called the in...

Let the node at which we are starting be called the initial node. Let the distance of node Y be the distance from the initial node to Y. Dijkstra's algorithm will assign some initi

Repeat purchase rate, This is the number of times a consumer purchases the ...

This is the number of times a consumer purchases the similar product within a specific time interval.

Illustrate about the demand based pricing, Illustrate about the Demand Base...

Illustrate about the Demand Based Pricing At times, prices are determined by the demand for product. Under this method, without paying much attention to cost and competitor's p

Market penetration of FMCG and regional products in rural, meaning of regio...

meaning of regional products or definition of regional products

Examine the importance of using image attributes, The Mauritius Tourism Pro...

The Mauritius Tourism Promotion Authority (MTPA) has undertaken advertising in UK to support low season activity using creative ads that carries the headline So Many Reasons? in or

Information-processing marketing communications, Marketing communications ...

Marketing communications Marketing communications have been used to convey product-related information to customer-based audiences. Today, a range of stake holders have connec

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd