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State the term- Channels of distribution
You are aware that when a manufacturer of a product is located at one place, its consumers are located at innumerable places spread all over the country or the world. Manufacturer has to ensure the availability of his goods to the consumers at convenient points for their purchase. He may do so directly or through a chain of middlemen such as distributors, wholesalers and retailers. Path or route adopted by him for the purpose is called as channel of distribution. A channel of distribution hence, refers to the pathway used by manufacturer for transfer of ownership of goods and its physical transfer to the consumers and the user/buyers (industrial buyers).
Meaning of the marketing environment: Marketing activities of a business firm are affected by a large number of environment factors that surrounds the company. These factors o
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The Marketing Concept The marketing concept holds that gaining organizational goals based on determining the wants and needs of target markets and delivering the desired satis
#questexplain buying situation change in the purchase of following products and services ?a computer system ion..
CREATING STRATEGIC ADVANTAGE
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