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Richness versus Reach
Another perspective that accelerated the enthusiasm for KM and the development of knowledge products is the 'richness versus reach' thesis of Evans and Wurster. They pointed out that the nature of communication has drastically changed. Until now, one had a choice of richness or reach, but one could not achieve both simultaneously. A face-to-face conversation, for instance, is rich in content, nuance and interactivity but poor in reach. A radio or TV broadcast has great reach but is poor in interactivity and nuance. Communication strategies were always an either-or choice. With the Internet, it is argued that we can craft systems that provide both richness and reach. This has necessitated a rethink on how information and knowledge are shared within organisations, an important concern of businesses wishing to harness knowledge. Knowledge products targeted to specific domains, together with the use of the web as the delivery medium, we believe can provide the richness and reach sought for in organisations
Human Resource Development (HRD) is another important tool used by SHRM to develop individuals who are capable of filling key positions in the future. Also, HRD is contributing in
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What action should be taken by various functional managers to meet the scheduled dates?
Limitations of the selection tests: 1. Selection test cannot make a hundred prediction of an individual on the job success. 2. If the number of candidates is small, the use
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