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State the relationship marketing principles
Numerous organisations use relationship marketing principles, manifest in the form of customer relationship marketing or loyalty marketing programmes. This text is developed on relationship marketing principles, and marketing communications are considered to be a means by that long-term relationships among organisations, and between consumers and organisations, are developed.
Size of an advertising agency Size:- Both large size-agencies as well as small size agencies are available each has its own merits and demerits. Large-agencies have broad ran
1. You are provided with a file labeled "MULTIBETA11DAT," with monthly data running from January of 2006 through June of 2011. Use the data to estimate a four-variable model (by us
Q. Evaluation of advertising media - Magazines and Journals? Are one more form of print media. These are published regularly at regular intervals like fortnightly as well month
David Ricardo''s theory of comparative advantage is an improvement over Adam Smith''s theory of absolute advantage.
pryamid structure at information system
The road to market leadership has not been without potholes however. In 1998, the company attempted to extend its brand by entering the herbal supplements market, rolling out a lin
does marketing help or use consumers
Global Market Place Rapidly the world is shrinking with the advent of quicker communication, financial flows, and transportation. In the twenty-first century, firms may no lon
Question 1: Discuss the advantages and disadvantages of using: (a) An internal PR department. (b) Hiring an external PR consultancy service. Question 2: You are the
Explain about the increased profitability in e-commerce. Increased Profitability: a. The direct cost to sale for an order taken through a web site is lower as compared to
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