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State the Pricing and factors affecting pricing decisions
Price is the consideration in terms of money paid by consumers for bundle of benefits he/she derives by using service/product. In simple terms, it's the exchange value of services and goods in terms of money. Pricing (determination of price to be charged) is another significant element of marketing mix and it plays a vital role in the success of a product in market. If the price fixed is high, it's likely to have an adverse effect on sales volume. If, conversely, it is too low , it would adversely affect the profitability . Therefore, it has to be fixed after taking various aspects into consideration
how to draw consumer profile of a typical buyer of ray ban?
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State about the Demand - pricing decisions Demand also affects the price in a big way. When there is limited supply of a product and demand is high, people buy even if hig
Store layout The word store layout refers to: How store fixtures and display gondolas are positioned within the store The size of the store fixtures and display gondolas
consumer mind in a block box
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