State the nature of research, Marketing Research

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State the Nature of Research

The nature of research are as below:-

(1) Objective & Logical: -

Research strives to be logical and objective, applying each possible test to validate the procedure used, data collected and conclusion reached.

(2) Future Occurrence: -

Research emphasizes the development of generalization, principles of theories which would be helpful in predicting future occurrences.

(3) Courage: -

Research sometimes requires courage.

(4) Solve the Problem: -

Research is directed towards solution of the problem. It may effort to answer a question to determine the relation between two or more variables.

(5) Experiences:-

Research is centred upon observable experience.

(6) Recording and reporting: -

Research is cautiously recorded and reported.

(7) Expertise: -

Research needs expertise; researcher knows what is already known about problem and how others have investigated it.

(8) Collection of Data: -

Research includes gathering new data from prime sources or using existing data for new purpose.

(9) Research demands accurate descriptions.

 


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