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State the Concept of product and its classification
Product refers to the goods and services which are offered by organisation for sale. Here the marketers have to recognise that consumers aren't simply interested in the physical features of a product though a set of tangible and intangible attributes which satisfy their wants. For instance, when a consumer buys a washing machine he isn't buying simply a machine but a gadget which helps him in washing clothes. It also needs to be noted that term product refers to anything which can be offered to a market for attention, acquisition, or use. Hence, term product is defined as "anything that can be offered to a market to satisfy a want". It generally includes physical objects and services. In a broader sense, though, it not only includes physical objects and services but also supporting services such as brand name, packaging accessories, installation, after sales service etc.
Publicity: publicity is a non -personal not paid stimulation of the demand of the product or services or business units by planning commercially significant news or editional comm
QUESTION a) Provide the major sources of external new product ideas and explain why these sources offer advantages over internal sources b) Each product will have a life cyc
1. Define international marketing and furnish its features. 2. avid Ricardo's theory of comparative advantage is an improvement over Adam Smith's theory of absolute advantage.
Requirements of a good marketing information system: 1. Through there will be a several information component and activity component of a marketing information system yet
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Determine the Number of decision-makers In consumer markets a single person very often makes decision. In organisational markets decisions are made by many people within buy
the ordered pair (-1, -1) is a solution of the system -4x + 2y = 2 and x + y = -2. true or false
Question: (a) Discuss how information technology has contributed to the expansion of the service sector, illustrating your answer with examples. (b) As a senior bank execut
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