State the coding process in details, Marketing Research

Assignment Help:

State the coding process in details

Coding involves assigning numbers or other symbols to answers so responses can be grouped into a limited number of categories or classes. Particularly, coding entails the assignment of numerical values to every individual response for every question within the survey.

Classifying of data into limited categories sacrifices some data detail but is essential for efficient analysis. Rather than requesting the word female or male in response to a question which asks for the identification of one's gender, we could use codes 'M' or 'F'. Generally this variable would be coded 1 for male and 2 for female or 0 and 1. In the same way, a Likert scale can be coded as: 1 = strongly disagree; 2 = disagree; 3 = neither agree nor disagree; 4 = agree and 5 = strongly agree.

Coding the data in this format helps the overall analysis process as most statistical software understand the numbers easily. Coding helps researcher to reduce several thousand replies to a few categories comprising the critical information required for analysis. In coding, categories are the partitioning of a set; and categorization is the process of using rules to partition a body of data.


Related Discussions:- State the coding process in details

Write Examination Format, Question: 1- I put an order to ExpertsMind and m...

Question: 1- I put an order to ExpertsMind and make a payment today. When will the writer of ExpertsMind complete and send back the complete assignment to me? 2- My school forbids

Rate of interest, Rate of Interest: The interest payable on pre-shipment f...

Rate of Interest: The interest payable on pre-shipment finance is usually lower than the normal rate, provided the credit is extinguished by lodging the export bills on remittance

Advance against retention money, Advance against Retention Money: Banks gr...

Advance against Retention Money: Banks grant advances against retention money, which is payable within one year from the date of shipment. The advances granted upto 90 days. If su

Marketing plan, is control and strengh is same in order to do the marketing...

is control and strengh is same in order to do the marketing plan ?.

Introduction-shipment of export cargo, INTRODUCTION : You have learnt in U...

INTRODUCTION : You have learnt in Unit 11 the process, procedures and documentation formalities in preparing goods for exports as well as movement of goods from the inland product

Marketing plan for the business, QUESTION 1 Define and describe TWO ele...

QUESTION 1 Define and describe TWO elements of the Marketing Mix and discuss how each one would influence marketing decisions for a sportswear manufacturer. Use examples to ill

Job evaluation points salary survey, Below is a set of data, which you are ...

Below is a set of data, which you are to plot. Then tell me how many pay structures and what jobs should be included in the pay structure(s). In your answer you are to show me the

Databases, 4 types of maintaining a database and description

4 types of maintaining a database and description

Explain the cognitive involvement profile, Q. Explain the cognitive involve...

Q. Explain the cognitive involvement profile? The perceived significance of the potential negative consequence of a bad purchase. The likelihood of making a bad purchase

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd