State the coding process in details, Marketing Research

Assignment Help:

State the coding process in details

Coding involves assigning numbers or other symbols to answers so responses can be grouped into a limited number of categories or classes. Particularly, coding entails the assignment of numerical values to every individual response for every question within the survey.

Classifying of data into limited categories sacrifices some data detail but is essential for efficient analysis. Rather than requesting the word female or male in response to a question which asks for the identification of one's gender, we could use codes 'M' or 'F'. Generally this variable would be coded 1 for male and 2 for female or 0 and 1. In the same way, a Likert scale can be coded as: 1 = strongly disagree; 2 = disagree; 3 = neither agree nor disagree; 4 = agree and 5 = strongly agree.

Coding the data in this format helps the overall analysis process as most statistical software understand the numbers easily. Coding helps researcher to reduce several thousand replies to a few categories comprising the critical information required for analysis. In coding, categories are the partitioning of a set; and categorization is the process of using rules to partition a body of data.


Related Discussions:- State the coding process in details

Kinds of perils , KINDS OF PERILS : The cargo insurance policy can be as w...

KINDS OF PERILS : The cargo insurance policy can be as wide as to cover all possible kinds of risk and losses to which cargo could be exposed in transit. The event which lead to l

Export declaration , Export Declaration : 'Every exporter must make a true...

Export Declaration : 'Every exporter must make a true declaration in the prescribed form. The declaration is mandatory and includes: i) The full export value of the goods; or

Business law, what are the duties and rights or obligations of the leasor a...

what are the duties and rights or obligations of the leasor and lessee and case studies to conflicts on either of the two and how they have been resolved

Spot rate-exchange rate, Spot Rate : The current exchange rate is usually ...

Spot Rate : The current exchange rate is usually the spot rate. It is the rate at which most foreign exchange transactions are carried out. If the contract to buy or sell foreign

Objectives-cargo insurance, OBJECTIVES After studying this unit, you sh...

OBJECTIVES After studying this unit, you should be able to : 1. describe the need of cargo insurance in international business; 2. explain various kind of perils covered

Objectives-export finance, OBJECTIVES After Studying this unit, you s...

OBJECTIVES After Studying this unit, you should be able to: 1. Describe the procedure of Pre-shipment Credit; 2. Explain various types and procedure of Post-shipment Cr

Consumer behavior, You are the member of an advertising team assembled to d...

You are the member of an advertising team assembled to develop a promotional campaign for a new digital camera. Develop three headlines for these campaigns each based on one of the

Coverage and institute cargo clause, Coverage and Institute Cargo Clause : ...

Coverage and Institute Cargo Clause : Generally these perils are grouped in categories. Depending on the types of cargo policies (which exclude war and strike covers) are: Institu

Introduction-export finance, INTRODUCTION : You have learnt various provis...

INTRODUCTION : You have learnt various provisions of Exchange Regulations . Export financing is another important area of export business. Export finance refers to the credit f

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd