State the balance of the communications mix, Marketing Management

Assignment Help:

The balance of the communications mix

Role of advertising and sales promotions in business-to-business communications is mainly to support personal selling effort. This contrasts with the mix which predominates in consumer markets. Personal selling has a relatively minor role and is significant at the point of purchase only in product categories where involvement is high (cars, white goods and financial services), reflecting high levels of perceived risk. However, increasing use of direct marketing.

 


Related Discussions:- State the balance of the communications mix

Consumer behaviour, suggest how cultural values, beliefs and behaviour affe...

suggest how cultural values, beliefs and behaviour affect m,the marketing mix of a large bookstore chain

What are the levels of market segmentation, What are the levels of market s...

What are the levels of market segmentation? About the Levels of Market Segmentation: The number of possible segments which will result by a segmentation analysis can be a

Briefly discuss the three major steps in target marketing, QUESTION ...

QUESTION Briefly discuss the three major steps in target marketing Suppose you are going to purchase a mobile phone, explain how you would apply the three levels of produ

What are the important financial resources, Financial Resources Contro...

Financial Resources Control is also a function of financial power. Or we can say that if an organisation is prepared to pay a third party to transmit the message, then long-te

Approaches to environmental scanning, Approaches to environmental scanning:...

Approaches to environmental scanning: 1.       Systematic approach: in this approach, formats for various issues are developed and is done systematically in a step by step fa

What is the primary activates, What is the primary activates? Primary ...

What is the primary activates? Primary Activities: These activities are those activities which are involved within the physical creation of the marketing, product and af

Email marketing are really work ?, email marketing are really work ? #. dim...

email marketing are really work ? #. dimitapapers.com

What is the net present value of the initial project, Question : After ...

Question : After graduating your MBA a month ago, you took the position of Assistant Corporate Financial Manager at Ulrich Drug Company. You are working as a special assistant

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd