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State about the term - Advertising
Advertising is the most usually used tool for informing the present and prospective consumers about the product, its quality, availability, features, etc. It's a paid form of non-personal communication through different media about a idea, product, a service or an organisation by an identified sponsor . It can be done by print media such as newspaper, billboards, magazines, electronic media such as radio, television, etc. It's a very flexible and comparatively low cost tool of promotion.
What types of tools use in sales promotion scheme? Sales Promotion Schemes: 1. Price-off: A straight discount off the list price upon every case purchased throughout a
Explain about the Product Line Pricing of Product Development. Product Line Pricing strategy of product development bring concerning an inter dependency among products, that is
Perween Warsi's parents arranged for her to marry a doctor at the age of 16 in India. The couple moved to Britain in 1975 with their two sons. Bored, with time in her hands, Perw
what is test marketing?explain various approaches that are followed by fmcg companies in test marketing.
XYZ Limited, finalist for the European Quality Award (EQA), has doubled its share of the quality carpet sector in recent years and now holds over 10 per cent of the world market fo
Problem 1: Define the term motivation and describe Maslow's contribution to motivation. Problem 2: (a) Discuss the needs and requirements for Market segmentation? (b
Question a >> Describe multinational corporations. How is international marketing different from domestic marketing? Question b >> Though society and culture do not appear to
Importance of Place Goods are produced to be sold to the consumers. They should be made available to the consumers at a place where they can conveniently make purchase. It is e
Illustrates the words of Philip Kotler about e-commerce? In the opinion of Philip Kotler : E-commerce can be described as a general term for buying and selling procedu
An example explaining all the stages of this process
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