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State about the marketing mix
Marketing comprise a number of activities. To start with, an organisation may decide on its target group of customers to be served. Once the target group is decided, product is to be placed in market by providing the appropriate product, price, distribution and promotional efforts. These are to be mixed or combined in an appropriate proportion so as to achieve marketing goal. Such mix of product, price, distribution and promotional efforts is called as 'Marketing Mix'.
Determine the importance of Product - Marketing mix Product refers to goods and services offered by the organisation. A pair of shoes, a burger, a lipstick, all are product
The global financial and economic crisis does not seem to abate. Euro zone more specifically is undergoing very trying moments with debt issues in countries such as Greece, Spain,
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Explain about packaging in marketing functions of physical treatment. Packaging: Packaging has become one of the necessary services of modern marketing. This acts like a m
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