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1. What 'span of process' choices do you think have been made by the Graduate School of Business?
Answer: Most core administrative processes are carried out by GSB staff; some, such as registration and graduation are conducted by the central University administration. Most academic processes (writing, research, lecturing, intensive seminars, examinations) are conducted by GSB academics; exceptions include some elective classes and local IMP tutoring. Non-core administration is carried out by agents at the IMP centres. The GSB catering is provided by a specialist contractor. These open learning materials are formatted and printed by an external publisher.
Discuss the six steps in the Marketing Research process and relate to any company/product/service that you know or are familiar with.
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