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Market growth is the measured potential for a product type to attract more consumers spending.
Product planning and development: In the modern competitive situation, producers try to bring out suitable products, which are closer to and more attractive than the substitut
Problem a) Name and explain the five determinants that are pertinent to an individual's purchase situation. b) Explain a purchase repertoire (or evoked set) and criticall
Explain the strategic decision regarding packaging. Packaging Strategies: To control the packaging of product executives should make the given strategic decisions as given
T arget Market This is the collection or population of customers or consumers that an organization has in mind as the primary audience for its goods or services and to
Marketing Research Marketing research, one of the components of an information system, include collecting information relevant to a particular marketing problem faci
The Fabrication & Baking Industries Ltd (The FBI ) The FBI is a specialty manufacturer of fabricated, baked enamel components for the mining industry, located in Newcastle. Larg
Question 1: (a) As a Consultant in direct marketing, how would you convince your corporate customers to use the tools and techniques of direct marketing to grow their business
Illustrates the role of publics in microenvironment of a company? Publics: Any group which has an actual or potential interest within or impact on an organization’s abil
What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing
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