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Question 1: (a) What is a communication brief (or a creative brief), and how is it typically outlined? (b) Why is an IMC campaign difficult to evaluate? (c) Explain how
What are aspects of activities use in green marketing? At workshop of green ecological marketing was explained as the study of the positive and negative aspects of activities
Advertising is frequently criticized for its excessive persuasiveness. It creates unnecessary want for the products which buyers don't need or can't afford. Occasionally by promoti
What are the wordings of S.J. Skinner about organizational buying behaviour? In words of S.J. Skinner as, “Organisational buying behaviour consider as the actions and decis
A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300ml bottl
What is social responsibility marketing? Social Responsibility Marketing: Holistic marketing includes social responsibility marketing and considerate broads concerns and t
Simple Marketing System Producer/ seller Communication Consumer Money Product/ service Feedback Participants in a simple marketing system:
How internet is beneficial for marketing communication The Internet is a distribution channel and communication medium which enables consumers and organisations to communicate
difference between the personal selling and salesmanship?
You work as a marketing consultant and have been approached to develop a Comprehensive Corporate Plan for one of the following events to be held at the Ricoh Arena: Olympic footbal
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