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Marketers know that they cannot appeal to all buyers in their markets or at least not to all buyers in the same way. Buyers are too numerous, too widely scattered, and too varied i
process of disigning distribution channel
Define nature and impact of change 1. Identify enterprise aims and objectives of the change 2. Identify opportunities for implementation of change within team an
Importance of Place Goods are produced to be sold to the consumers. They should be made available to the consumers at a place where they can conveniently make purchase. It is e
need of documentation in international business
Level of the market segmentation 1. Segment marketing: a market segment consists of a large identifiable group within a market with similar wants, purchasing power, g
One stage channel of distribution In this case, there is one middleman i.e., retailer. Manufacturers sell their goods to retailers who in turn sell it to the consumers. T
identify and briefly describe four trends in the macro /market environment
1;6;15;28....Calculate the general term for this sequence.
[1 - x] -4 [2 -2] [3z 10] [2y -3] [0 3] = [4 -u]
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