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Product mix strategies: A company has several major strategic at its disposal, with respect to the width, depth and consistency of its product mix. One major management aspe
Explain about the public carriers or transport carriers in distribution channels. Public carriers or transport carriers: Transportation makes a cost centre within distrib
what are the core marketing concepts?
IMPORTANCE OF MARKET SECURITIES TO THE GROWING ECONOMY
how to made the question for consumer buying behevior project
Ask a managing director of a large company made the following statement: "to be successful in business, all you need is a customer. you don''t need any of those tight little academ
under positioning
Illustrates the export path of entry in direct and indirect way? As two possibilities, marketers can adopt both export path as an “aggressive” or “passive”. Entry through the h
How is building a brand in a business-to-business context different from doing so in the consumer market?
"The service industry is customer driven, and marketing thus focuses on the needs of the customer and involves finding out what the customer wants and expect first, before any atte
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