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The Societal Marketing Concept
The societal marketing concept holds that the organization should find out the needs, wants, and interests of focused markets. Then It should deliver the desired satisfactions more efficiently and effectively than competitors in a way that maintains or develops the consumer's and the society's well-being.
1). The societal marketing concept is the newest of the marketing philosophies.
2). It questions whether the pure marketing concept is sufficientto given the wide variety of societal problems and ills.
3). In according to the societal marketing concept, the pure marketing concept overlooks probable conflicts between long- run consumer welfare and short-run consumer wants.
4). The societal concept calls upon marketers to balance three considerations in setting their marketing policies which are following:
a). Society's interests. b). Customer wants. c). Company profits.
5). this has become good business to consider and think of society's interests while the organization takes marketing decisions.
Advertising management: advertising management involves the major decisions in the management of the advertising. Broadly it includes the following activities: 1. Settin
is product a yype of service
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2(cosx+cos2x)+sin2x(1+cos2x)=2sinx
process of disigning distribution channel
Illustrates the term product? In straightforward words we can say that Product is anything which can be given to a market to satisfy a need or want. This represents a solution
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