Societal marketing concept, Marketing Management

Assignment Help:

The Societal Marketing Concept

The societal marketing concept holds that the organization should find out the needs, wants, and interests of focused markets. Then It should deliver the desired satisfactions more efficiently and effectively than competitors in a way that maintains or develops the consumer's and the society's well-being.

1). The societal marketing concept is the newest of the marketing philosophies.

2). It questions whether the pure marketing concept is sufficientto given the wide variety of societal problems and ills.

3).  In according to the societal marketing concept, the pure marketing concept overlooks probable conflicts between long- run consumer welfare and short-run consumer wants.

4). The societal concept calls upon marketers to balance three considerations in setting their marketing policies which are following:

a). Society's interests. b). Customer wants. c). Company profits.

5). this has become good business to consider and think of society's interests while the organization takes marketing decisions.


Related Discussions:- Societal marketing concept

Importance of the marketing in the development of economy, Importance of th...

Importance of the marketing in the development of the economy : In all developed countries of the world, marketing is considered to be the key of the economic activities for the

Determine the flexibility of advertising tool, Determine the flexibility of...

Determine the flexibility of advertising tool Flexibility of this tool is good since it can be used to communicate with a national audience or a particular specialised segment.

Assignment, Explain the various approaches that are followed by FMCG Compan...

Explain the various approaches that are followed by FMCG Companies in test marketing.

Illustrate the main roles of communication, Illustrate the main roles of co...

Illustrate the main roles of communication At a fundamental level, communication can assume one of four main roles: 1.  It can inform and make potential customers aware of a

Test marketing, Mm - wht is test mktg? Explain various approaches that are...

Mm - wht is test mktg? Explain various approaches that are followed by FMCG co. in test mktg

Introduction to marketing communications, Introduction to Marketing Communi...

Introduction to Marketing Communications Marketing communications is a management process through which an organisation engages with its variety of audiences. Through understan

.., why we need to study promotion in marketing?

why we need to study promotion in marketing?

BLOCK BOX, CUSUMER MIND IS A BLOCK MIND DISCOUSES

CUSUMER MIND IS A BLOCK MIND DISCOUSES

Supply and demand framework, The market for labor can be studied use a supp...

The market for labor can be studied use a supply and demand framework.  The demand for labor is from employers who use labor to produce goods and services.  The supply of labor is

What are affective measures of customer satisfaction, What are affective me...

What are affective measures of customer satisfaction? Affective Measures of Customer Satisfaction Measurement: A consumer’s attitude as liking or disliking towards a produ

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd