Societal marketing concept, Marketing Management

Assignment Help:

The Societal Marketing Concept

The societal marketing concept holds that the organization should find out the needs, wants, and interests of focused markets. Then It should deliver the desired satisfactions more efficiently and effectively than competitors in a way that maintains or develops the consumer's and the society's well-being.

1). The societal marketing concept is the newest of the marketing philosophies.

2). It questions whether the pure marketing concept is sufficientto given the wide variety of societal problems and ills.

3).  In according to the societal marketing concept, the pure marketing concept overlooks probable conflicts between long- run consumer welfare and short-run consumer wants.

4). The societal concept calls upon marketers to balance three considerations in setting their marketing policies which are following:

a). Society's interests. b). Customer wants. c). Company profits.

5). this has become good business to consider and think of society's interests while the organization takes marketing decisions.


Related Discussions:- Societal marketing concept

Marketing plan, A marketing plan is one of the significant element when an ...

A marketing plan is one of the significant element when an entrepreneur intend to start a new venture, therefore a marketing plan are the written statement of marketing strategies,

marketing planning, types of marketing planning that a business organizat...

types of marketing planning that a business organization can adapt

Basic cnecpt, what are the faciliting functons of marketing

what are the faciliting functons of marketing

Implement a successful crm strategy, When customer-facing managers are aske...

When customer-facing managers are asked whether their CRM initiatives have been a success , the chances are that many of them will say "no". Ask them why they failed, and they will

Show the factors affecting the advertising budget, Q. Show the Factors affe...

Q. Show the Factors affecting the Advertising Budget? Factors affecting the Advertising Budget 1) Market Size 2) Stage in Product Life Cycle. 3) Advertising Strategy

What is brand management, Question 1: (a) What is brand management? Wha...

Question 1: (a) What is brand management? What are your favourite brands and why? (b) Select two consumer brands of your choice which compete in the same market. Evaluate

Level of the market segmentation, Level of the market segmentation 1. ...

Level of the market segmentation 1.       Segment marketing: a market segment consists of a large identifiable group within a market with similar wants, purchasing power, g

Describe the marketing audit in detail, Question 1: Describe the market...

Question 1: Describe the marketing audit in detail. Characteristics of marketing audit Components of marketing audit Question 2: Explain consumer research p

What is line featuring in product line, What is Line Featuring in Product L...

What is Line Featuring in Product Line? Line Featuring: In case of durable products marketers at the times choose one or several items to “feature” the concept is to attr

Differentiate between speculation and arbitraging, QUESTION a) Using...

QUESTION a) Using illustrative and numerical examples, differentiate between speculation and arbitraging in the context of foreign exchange market. b) One year borrowing

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd