Societal marketing concept, Marketing Management

Assignment Help:

The Societal Marketing Concept

The societal marketing concept holds that the organization should find out the needs, wants, and interests of focused markets. Then It should deliver the desired satisfactions more efficiently and effectively than competitors in a way that maintains or develops the consumer's and the society's well-being.

1). The societal marketing concept is the newest of the marketing philosophies.

2). It questions whether the pure marketing concept is sufficientto given the wide variety of societal problems and ills.

3).  In according to the societal marketing concept, the pure marketing concept overlooks probable conflicts between long- run consumer welfare and short-run consumer wants.

4). The societal concept calls upon marketers to balance three considerations in setting their marketing policies which are following:

a). Society's interests. b). Customer wants. c). Company profits.

5). this has become good business to consider and think of society's interests while the organization takes marketing decisions.


Related Discussions:- Societal marketing concept

Markerting landscape, describe five challenes affecting markerters in 21st ...

describe five challenes affecting markerters in 21st centuary

Marketing questionnaire, Marketing Questionnaire is a very efficient busine...

Marketing Questionnaire is a very efficient business analysis tool that examines each and every aspect of your business from a marketing perspective. It is suggested that more than

Boston consulting group, Boston Consulting Group By using the matrix...

Boston Consulting Group By using the matrix, four kinds of SBUs can be identified as: a).   Stars   refer to   high- growth, high-share businesses or (they require a lar

Market segmentation, Looking for an expert to help with market segmenation ...

Looking for an expert to help with market segmenation process

State the term- public relations, State the term- Public Relations Pub...

State the term- Public Relations Public relations is 'the art and social science of analysing trends, predicting their consequences, counselling organisations' leadership and

Calculate the total time, Question: a) Suppose a web client makes a re...

Question: a) Suppose a web client makes a request for a resource located on an internal web server using on a 10Mbps Ethernet LAN. The client and the server are connected via

Deciding on media for advertising, Deciding on media for advertising: ...

Deciding on media for advertising: Deciding on reach, frequency, and impact: media selection involves finding the most cost -effective media to deliver the desired number of e

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd