Small business enterprises, Business Management

Assignment Help:

Small Business Enterprises (SBE's) do play a major role in the world economy, and they are recognized as one of the main contributors to economic, development and employment growth. According to Mulhern (1995) 99% of all European companies are small and medium sized (SME) and from 1985-1995 it provided 66% of the employment in Europe. That is also true in Less Developing Countries (LDC's) since small businesses do represent a high percentage of the total number of enterprises.

On the other hand, the revolution in information technology (IT) and communications changed the way people conduct business today. In recent years, increasing numbers of businesses have been using the Internet and other electronic media in their marketing efforts, giving the chance for Electronic marketing (as a new marketing phenomenon and philosophy) to grow in a very dramatic and dynamic way.

From the researcher point of view, implementing E-marketing by small business enterprise can change the shape and nature of SBE's business all over the world. Because the rapid proliferation of the Internet, the World Wide Web (WWW) and electronic communication has created a fast growing new electronic channels for marketing. For that, the internet and other electronic media are playing now a very important role in conducting marketing activities due to its unique characteristics as a market and as a medium.

Depending on that the researcher is seeking to add to the body of knowledge by investigating and understanding the practices and activities of small business enterprises through conducting a research about the effect of implementing E-marketing on marketing performance of industrial and trade SBE's, it is a comparative study between the Egyptian and British SBE's to gain a better understanding of the SBE's role in developing countries since they are less well represented in the literature.


Related Discussions:- Small business enterprises

Expand the term b2b and b2c, QUESTION a) Expand the term B2B and B2C. G...

QUESTION a) Expand the term B2B and B2C. Give one example of each type of business that each represents. b) Compare traditional commerce with electronic commerce and explain

Reducing balance method and straight line method, Satine Enterprise Ltd. ...

Satine Enterprise Ltd. a) Reducing balance method: Year Depreciation Net Book Value 0 0 $25,000

Auto business question, An automobile manufacturer observes the demand for ...

An automobile manufacturer observes the demand for its brand increasing as per capita income increases. Sales increases also follow low interest rates, which ease credit conditions

Individual business report, The purpose of this assessment is for each stud...

The purpose of this assessment is for each student to be able to accurately identify a business issue, undertake quality research to uncover both external and internal influences i

Effective performance appraisal system, Problem 1: (a) What are the fe...

Problem 1: (a) What are the features of an effective performance appraisal system? (b) Discuss the advantages and disadvantages of performance appraisal systems? Proble

What are the types of entrepreneur on the type of business, What are the ty...

What are the types of Entrepreneur on the type of Business? Classification of Entrepreneur based on the type of Business: a. Industrial Entrepreneur: It is an entrepreneur

Manchester united football club, Manchester United Football Club a) By...

Manchester United Football Club a) By opting for the AIG sponsorship deal worth £56.5m, MUFC is prior the larger deal of £70m, i.e. the opportunity cost is the extra £13.5m ha

Characteristics of small island developing states, Question 1: a. Crit...

Question 1: a. Critically discuss the concept of ecotourism as a strategy for sustainable development. Use relevant examples where appropriate. b. Discuss the different e

The process of communication, QUESTION 1 "Communication in an organiza...

QUESTION 1 "Communication in an organization is about sharing of feelings, thoughts, ideas and emotions." Discuss this statement in light of (a) The process of communicatio

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd