Small business enterprises, Business Management

Assignment Help:

Small Business Enterprises (SBE's) do play a major role in the world economy, and they are recognized as one of the main contributors to economic, development and employment growth. According to Mulhern (1995) 99% of all European companies are small and medium sized (SME) and from 1985-1995 it provided 66% of the employment in Europe. That is also true in Less Developing Countries (LDC's) since small businesses do represent a high percentage of the total number of enterprises.

On the other hand, the revolution in information technology (IT) and communications changed the way people conduct business today. In recent years, increasing numbers of businesses have been using the Internet and other electronic media in their marketing efforts, giving the chance for Electronic marketing (as a new marketing phenomenon and philosophy) to grow in a very dramatic and dynamic way.

From the researcher point of view, implementing E-marketing by small business enterprise can change the shape and nature of SBE's business all over the world. Because the rapid proliferation of the Internet, the World Wide Web (WWW) and electronic communication has created a fast growing new electronic channels for marketing. For that, the internet and other electronic media are playing now a very important role in conducting marketing activities due to its unique characteristics as a market and as a medium.

Depending on that the researcher is seeking to add to the body of knowledge by investigating and understanding the practices and activities of small business enterprises through conducting a research about the effect of implementing E-marketing on marketing performance of industrial and trade SBE's, it is a comparative study between the Egyptian and British SBE's to gain a better understanding of the SBE's role in developing countries since they are less well represented in the literature.


Related Discussions:- Small business enterprises

Concept of rational decision-making process, Question: According to Rob...

Question: According to Robbins (2010), decision-making is the essence of the manager's work. Managers are involved in both short term and long term decision-making. Good decisi

Outline the importance of good body language at work, QUESTION 1 (i) ...

QUESTION 1 (i) Outline the importance of good body language at work. (ii) Elaborate on its importance while dealing with clients. Answer with examples. QUESTION 2

Elaborate on the non-verbal communication, QUESTION (a) Determine the t...

QUESTION (a) Determine the ten factors that lead to a successful individual counselling between the counsellor and the client. Answer with examples and one case study. (b) E

Explain the purpose and relevance of a business plan, Question 1: (a) E...

Question 1: (a) Explain the purpose and relevance of a business plan within the hospitality sector. (b) Discuss the importance and role of market research within business pl

Research on environmental attitudes, Research on environmental attitudes in...

Research on environmental attitudes in the context of nature-based tourism and ecotourism in particular have emerged as an interesting topic among tourism researchers in recent yea

Describe what do you meant by job satisfaction, According to research done ...

According to research done in the field of organizational behaviour, it has been found that job satisfaction is negatively related with absenteeism and labour turnover. Consequ

Explain maslows hierarchy of needs theory, Problem 1: Organisations are...

Problem 1: Organisations are evolving as open systems today. They are being influenced by a lot of factors in the business environment. Consequently, managers will be required

Identify any one Charismatic leader in an organization, Use the features of...

Use the features of Charismatic Leadership to analyse the man or woman.

What are the factors affected to motivation, What are the factors affected ...

What are the factors affected to motivation? Factors affecting motivation are as follows: a. Achievement: Personal satisfaction within job completion and solving problem

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd