Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Small Business Enterprises (SBE's) do play a major role in the world economy, and they are recognized as one of the main contributors to economic, development and employment growth. According to Mulhern (1995) 99% of all European companies are small and medium sized (SME) and from 1985-1995 it provided 66% of the employment in Europe. That is also true in Less Developing Countries (LDC's) since small businesses do represent a high percentage of the total number of enterprises.
On the other hand, the revolution in information technology (IT) and communications changed the way people conduct business today. In recent years, increasing numbers of businesses have been using the Internet and other electronic media in their marketing efforts, giving the chance for Electronic marketing (as a new marketing phenomenon and philosophy) to grow in a very dramatic and dynamic way.
From the researcher point of view, implementing E-marketing by small business enterprise can change the shape and nature of SBE's business all over the world. Because the rapid proliferation of the Internet, the World Wide Web (WWW) and electronic communication has created a fast growing new electronic channels for marketing. For that, the internet and other electronic media are playing now a very important role in conducting marketing activities due to its unique characteristics as a market and as a medium.
Depending on that the researcher is seeking to add to the body of knowledge by investigating and understanding the practices and activities of small business enterprises through conducting a research about the effect of implementing E-marketing on marketing performance of industrial and trade SBE's, it is a comparative study between the Egyptian and British SBE's to gain a better understanding of the SBE's role in developing countries since they are less well represented in the literature.
micro and macro environment assignment example
QUESTION 1 Describe the relevance of Herzberg theory of motivation in motivating employees in practice QUESTION 2 (a) Why do you think organizations are giving increase
Over the past few years, the company iB4e has underperformed compared with its competitors which enjoy stronger brand recognition. In addition, lots of experienced staff responsibl
1. Discuss the extent to which knowledge building through research, development and innovation can generate benefits to both firms and the economy. 2. Why do firms find it necessar
What is Labour Turnover? Labour Turnover: Labour turnover considers as the movement of workers within and out of an organisation. This may be described as the time-to tim
explain guests model of hrm
What are the elements of morale? Morale is made up of following elements: • One set having those that assist to make a person satisfied along with his job and, • A second
Question: (a) What is the relevance of an Initial Public Offering (IPO) for an Internet startup? (b) Consider the following extract from Google's IPO filing document
Problem 1. How do you and your organization define system? Mention the systems that require engineering. Defining system Mentioning the systems that require engineerin
The process controls mainly pertain to the activities which are required to be carried out at any particular stage of the process. Often the final product will comprise of a
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +91-977-207-8620
Phone: +91-977-207-8620
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd