Small business enterprises, Business Management

Assignment Help:

Small Business Enterprises (SBE's) do play a major role in the world economy, and they are recognized as one of the main contributors to economic, development and employment growth. According to Mulhern (1995) 99% of all European companies are small and medium sized (SME) and from 1985-1995 it provided 66% of the employment in Europe. That is also true in Less Developing Countries (LDC's) since small businesses do represent a high percentage of the total number of enterprises.

On the other hand, the revolution in information technology (IT) and communications changed the way people conduct business today. In recent years, increasing numbers of businesses have been using the Internet and other electronic media in their marketing efforts, giving the chance for Electronic marketing (as a new marketing phenomenon and philosophy) to grow in a very dramatic and dynamic way.

From the researcher point of view, implementing E-marketing by small business enterprise can change the shape and nature of SBE's business all over the world. Because the rapid proliferation of the Internet, the World Wide Web (WWW) and electronic communication has created a fast growing new electronic channels for marketing. For that, the internet and other electronic media are playing now a very important role in conducting marketing activities due to its unique characteristics as a market and as a medium.

Depending on that the researcher is seeking to add to the body of knowledge by investigating and understanding the practices and activities of small business enterprises through conducting a research about the effect of implementing E-marketing on marketing performance of industrial and trade SBE's, it is a comparative study between the Egyptian and British SBE's to gain a better understanding of the SBE's role in developing countries since they are less well represented in the literature.


Related Discussions:- Small business enterprises

Leadership, Could empowerment lead to powerless leaders, why or why not?

Could empowerment lead to powerless leaders, why or why not?

Quantitative analysis for managerial decision making, what is the role and ...

what is the role and significance of quantitative techniques in modern management?

Discuss what is meant by power in organisations, Question 1: (a) Define...

Question 1: (a) Define and discuss what is meant by "Power" in organisations? (b) Explain the main sources of inter-personal power in organisations giving examples of each s

Political pyramid, gaining comparatively at someone else''s expense

gaining comparatively at someone else''s expense

Outline briefly smart cards, QUESTION a) Explain the whole credit card ...

QUESTION a) Explain the whole credit card processing cycle, identifying the different steps and parties involved. b) (i) Outline the main differences between a credit card a

Character of persuasion and Research, I would like to know how much it woul...

I would like to know how much it would be to do my paperwork that can’t be done with in a few hours it is the characteristics of persuasion and research

.managerial controls, what are the principle requirements for adequate cont...

what are the principle requirements for adequate controls

What are principal payment systems for electronic commerce, Question: (...

Question: (a) Distinguish between a Management Information System and a Decision Support System. (b) Distinguish between different eBusiness Models. (c) Discuss on four

Explain the various modules in detail with example, Question 1 Normally wh...

Question 1 Normally when we review a potential software suppliers and we tend to focus only on the potential product's functionality and cost. Though these elements are significan

What volume of sales will be essential to cover, What volume of sales will ...

What volume of sales will be essential to cover? The given types of volume of sales will be essential to cover • A reasonable return of capital utilized • Ordinary and pr

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd