Small business enterprises, Business Management

Assignment Help:

Small Business Enterprises (SBE's) do play a major role in the world economy, and they are recognized as one of the main contributors to economic, development and employment growth. According to Mulhern (1995) 99% of all European companies are small and medium sized (SME) and from 1985-1995 it provided 66% of the employment in Europe. That is also true in Less Developing Countries (LDC's) since small businesses do represent a high percentage of the total number of enterprises.

On the other hand, the revolution in information technology (IT) and communications changed the way people conduct business today. In recent years, increasing numbers of businesses have been using the Internet and other electronic media in their marketing efforts, giving the chance for Electronic marketing (as a new marketing phenomenon and philosophy) to grow in a very dramatic and dynamic way.

From the researcher point of view, implementing E-marketing by small business enterprise can change the shape and nature of SBE's business all over the world. Because the rapid proliferation of the Internet, the World Wide Web (WWW) and electronic communication has created a fast growing new electronic channels for marketing. For that, the internet and other electronic media are playing now a very important role in conducting marketing activities due to its unique characteristics as a market and as a medium.

Depending on that the researcher is seeking to add to the body of knowledge by investigating and understanding the practices and activities of small business enterprises through conducting a research about the effect of implementing E-marketing on marketing performance of industrial and trade SBE's, it is a comparative study between the Egyptian and British SBE's to gain a better understanding of the SBE's role in developing countries since they are less well represented in the literature.


Related Discussions:- Small business enterprises

Prepare action plan to implement changes, Select a small business of your c...

Select a small business of your choice and explain how the particular business can be considered as a small business enterprise. List the advantages and disadvantages of being a sm

Performing and adjourning in team development, Question : Psychologist ...

Question : Psychologist Bruce Tuckman first came up with the memorable phrase "forming, storming, norming and performing" back in 1965. He used it to describe the path to high-

Provide leadership across the organization, Examine the strategic and busin...

Examine the strategic and business planning documents of bounce fitness.Evaluate and report if they are consistent with the strategic direction and if they provide clear leadership

What is the prime aim of a good inventory control, What is the prime aim of...

What is the prime aim of a good inventory control? A good inventory control will aim to: 1. Procure material of good quality within time 2. It doesn’t to face shortage of

What are the objectives of work study for any management, What are the obje...

What are the objectives of work study for any management? The objectives of work study for any management are as follows: 1. Enhanced working processes as well as standard p

Discuss how the masculine and feminine language use differ, QUESTION 1 ...

QUESTION 1 a) Discuss how do stereotypes act as barriers to communication across cultures? Support your answer with examples. b) Explain and discuss on the sources of commun

Project for flower shop business plan, if can make in 6 hours Perso...

if can make in 6 hours Personal Business Plan . The plan should have the following elements: Executive Summary Products and Services Market Analysis Summary - Ma

What are the advantages and disadvantages of ecommerce, Problem A) eBay...

Problem A) eBay is The World's Online Marketplace®, enabling trade on a local, national and international basis. With a diverse and passionate community of individuals and smal

The elements of the organizational structure, QUESTION 1 Using either a...

QUESTION 1 Using either a public or a private welfare institution known to you, describe carefully (a) The elements of the organizational structure and (b) Explain how ea

Agency law, Aagency lawsk question #Minimum 100 words accepted#

Aagency lawsk question #Minimum 100 words accepted#

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd