Small business enterprises, Business Management

Assignment Help:

Small Business Enterprises (SBE's) do play a major role in the world economy, and they are recognized as one of the main contributors to economic, development and employment growth. According to Mulhern (1995) 99% of all European companies are small and medium sized (SME) and from 1985-1995 it provided 66% of the employment in Europe. That is also true in Less Developing Countries (LDC's) since small businesses do represent a high percentage of the total number of enterprises.

On the other hand, the revolution in information technology (IT) and communications changed the way people conduct business today. In recent years, increasing numbers of businesses have been using the Internet and other electronic media in their marketing efforts, giving the chance for Electronic marketing (as a new marketing phenomenon and philosophy) to grow in a very dramatic and dynamic way.

From the researcher point of view, implementing E-marketing by small business enterprise can change the shape and nature of SBE's business all over the world. Because the rapid proliferation of the Internet, the World Wide Web (WWW) and electronic communication has created a fast growing new electronic channels for marketing. For that, the internet and other electronic media are playing now a very important role in conducting marketing activities due to its unique characteristics as a market and as a medium.

Depending on that the researcher is seeking to add to the body of knowledge by investigating and understanding the practices and activities of small business enterprises through conducting a research about the effect of implementing E-marketing on marketing performance of industrial and trade SBE's, it is a comparative study between the Egyptian and British SBE's to gain a better understanding of the SBE's role in developing countries since they are less well represented in the literature.


Related Discussions:- Small business enterprises

Dumping and economics of scale, I need the assignment on dumping and extern...

I need the assignment on dumping and external economics of scale with presentation on power point and summary about these two topic in 1000 words

What is the leadership in organization, What is the leadership in organizat...

What is the leadership in organization? Leadershi: “Leadership is the capability of a manager to encourage subordinates to work along with confidence and zeal” by Koontz

Knowledge questions, Ask quebriefly describe the institutional environments...

Ask quebriefly describe the institutional environmentstion

Differentiate between the internet and the world wide web, QUESTION The...

QUESTION The advent of the internet in the 1960s and the World Wide Web in the 1990s has revolutionised global communications. (a) Differentiate between the Internet as well

What is meant by the term hawthorne effect, Question : (i) Analyse ...

Question : (i) Analyse Ray Carr's working life in relation to Mallow's hierarchy of needs. (ii) (a) What organisational structure might have been set up to improve the

Practise of management, if you were the profffessor and you knew what was g...

if you were the profffessor and you knew what was going through vincent''s mind,what would you say to vincent

Firm and its environment, what is firm and its environment of organization ...

what is firm and its environment of organization and management?

Models of human resource management, breifly describe the following models ...

breifly describe the following models of human resource management; 1the guest model of hrm 2the michigan matching model of hrm 2the harvard model of hrm 3the john storey model of

USA Civil Law versus Criminal Law, What is the difference between Criminal ...

What is the difference between Criminal and Civil Law? Provide a real-world example of a dispute that would classified as civil law and one that could be classified as criminal la

Blueprint the new business systems, The activities of phase 6 are the follo...

The activities of phase 6 are the followings. 1. Define  the new  flow of work, 2. Model  the new process steps, 3. Model the  new  information  requirements , 4. Descr

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd