Small business enterprises, Business Management

Assignment Help:

Small Business Enterprises (SBE's) do play a major role in the world economy, and they are recognized as one of the main contributors to economic, development and employment growth. According to Mulhern (1995) 99% of all European companies are small and medium sized (SME) and from 1985-1995 it provided 66% of the employment in Europe. That is also true in Less Developing Countries (LDC's) since small businesses do represent a high percentage of the total number of enterprises.

On the other hand, the revolution in information technology (IT) and communications changed the way people conduct business today. In recent years, increasing numbers of businesses have been using the Internet and other electronic media in their marketing efforts, giving the chance for Electronic marketing (as a new marketing phenomenon and philosophy) to grow in a very dramatic and dynamic way.

From the researcher point of view, implementing E-marketing by small business enterprise can change the shape and nature of SBE's business all over the world. Because the rapid proliferation of the Internet, the World Wide Web (WWW) and electronic communication has created a fast growing new electronic channels for marketing. For that, the internet and other electronic media are playing now a very important role in conducting marketing activities due to its unique characteristics as a market and as a medium.

Depending on that the researcher is seeking to add to the body of knowledge by investigating and understanding the practices and activities of small business enterprises through conducting a research about the effect of implementing E-marketing on marketing performance of industrial and trade SBE's, it is a comparative study between the Egyptian and British SBE's to gain a better understanding of the SBE's role in developing countries since they are less well represented in the literature.


Related Discussions:- Small business enterprises

What is erp?, Question 1 What is ERP? Question 2 Discuss the Business pr...

Question 1 What is ERP? Question 2 Discuss the Business process mapping in ERP Question 3 Discuss the steps of the BPR method Question 4 Explain why Quality management is

What are the methods of training of supervisors, What are the Methods of Tr...

What are the Methods of Training of Supervisors? Methods of Training of Supervisors: Supervisors or foremen are above the workers or operative level workers into the pyra

Organizational climate and organizational culture, QUESTION 1 a) Differ...

QUESTION 1 a) Differentiate clearly the concepts "Organizational Climate" and "Organizational Culture". b) Organizations make use of two different approaches for managing or

A retail co. plans to work on a margin of 54% of ret, Ask question #A retai...

Ask question #A retail co. plans to work on a margin of 54% of retail price & to incur other Variable Cost of 4%. If is expected fixed cost of Br. 40,000. i. Find the equation rel

Distinctive complementary systems of action, Question 1: Leadership and...

Question 1: Leadership and management are two distinctive complementary systems of action. Both are necessary for the success in an increasingly complex and volatile business e

What is persuasive communication, QUESTION 1 Explain the importance of ...

QUESTION 1 Explain the importance of the i) Perceptual, ii) Behavioural and iii) Relational consequences of communication. QUESTION 2 Using a concrete example

Discuss the concept of open-to-buy system, Question 1 Explain the various ...

Question 1 Explain the various principles of an ideal merchandising giving suitable examples for each? Question 2 Enumerate the category management strategies that are use

Benefit of product oriented layout, Benefit of Product Oriented Layout ...

Benefit of Product Oriented Layout Why Product Oriented Layout is more efficient than Process Oriented? Though going for a Product or Process oriented layout depends upon

PETER, What is a business model

What is a business model

Porject related, what is a best topic in submit project to international bu...

what is a best topic in submit project to international business management

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd