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Skimming Pricing
This pricing strategy dictates that the price of an item will be introduced into a market must be as high as possible. Thus, it is identifying the segment of the consumers who are not price sensitive. Once that segment has been saturated the price of item can be manipulated to appeal to other segments that are price sensitive.
buying motives of industrial customer
identify and briefly describe four trends in the macro /market environment
What is the meaning of product concept? Meaning: Product concept means that consumers will favor products which offer the most performance, quality and features and which
Factors contributing to new product development: Several factors contribute to the new product development, while most are related to the external environment variables, the
Price "The amount of money charged for a product or service, or the total of the values that consumers exchange for the benefits of having or by using the service or product".
Explain the term -Personal selling You should have come across representatives of different companies knocking at your door and persuading you to buy their product. It's a d
Explain about the cultural factor in the consumer behaviour. Cultural Factor: This factor affects the consumer behaviour through his culture, social class and subculture.
Define the concept of strategy decision in product line. An associated product strategy decision comprises the consideration of the breadth and depth of the product line. As gi
how to make ppt on this topic in 4 slides?
You are actually a product. Like all products, "you" must be marketed for success. Write your own mission statement about your career and a goal statement of where you see yourselv
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