This assessment aims to begin the planning process and to encourage creative thinking as a means to developing and designing the final project report. It should be used to provide an opportunity for important feedback regarding the selected topic (or issues) which will eventually form part of the major assessment, the Individual Business Report.

The proposal should contain a significant amount of secondary data (e.g. academic literature, business reports, industry journals etc) which highlight and complement the selected Project Topic. This will guide the student to determine their selected marketing/business strategy and how this will assist their selected industry/firm.

Details

The proposal must include (but is not limited to) the following components

(1) Background Information

(2) Proposed Business Topic

(3) Situation Analysis

(4) Proposed Data Resources

(5) Proposed Modeling & Conceptual Tools

(6) Proposed Findings

IMPORTANT INFORMATION: This assessment is due during Week 5 and may be handed in either during class time or by 6pm at the SGSM Client Services Office if no consultation has been booked.

In the interests of being fair to all students, late assignments will be penalised by 10% per day unless you have applied for special consideration, and that application is considered acceptable. Applications for extensions must be made before the submission date, and will only be granted in exceptional circumstances.

WARNING: Since most of us suffer from constant pressure of work, submitting consideration based on 'work pressure' would not be considered an 'exceptional circumstance'!

WARNING: The maximum length for this assessment is 2000 words. Any reports longer than this may risk not being marked beyond this word limit. It is expected that no report would be less than 1500 words

Marking Criteria and standards

A marking guide is located on the following page.