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Question:
The internet platform is the new normal in the life of businesses.
For ANY organization of your choice, you are required to write a memo, addressed to your Marketing Director, in which you
(a) discuss the significance of the growth of the internet platform so far as consumer behaviour is concerned.
(b) examine the implications of the digital platform for your business, and suggest ways in which it could be exploited.
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Q . The following are two weekly forecasrs made by two different methods for the number of gallons of gasoline in thousands, demanded at a local gasoline station. lAlso shown are a
The product margin is calculated as product sales minus the direct costs of selling the product.
What is a media plan? A media plan is a comprehensive plan of all the outside advertising and promotional activities of the business for a particular period. Generally the peri
ASSIGNMENT’S OBJECTIVE • To give the student the chance of analyzing a company through the help of given case study to narrow the scope for them. This assignment gives the opportun
Question 1: (a) What is a communication brief (or a creative brief), and how is it typically outlined? (b) Why is an IMC campaign difficult to evaluate? (c) Explain how
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Definition concerns the cognitive response This refers to outcomes of the communication process, and is a measure of whether a communication event has been successful. Audience
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