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Question:
The internet platform is the new normal in the life of businesses.
For ANY organization of your choice, you are required to write a memo, addressed to your Marketing Director, in which you
(a) discuss the significance of the growth of the internet platform so far as consumer behaviour is concerned.
(b) examine the implications of the digital platform for your business, and suggest ways in which it could be exploited.
Question 1: (a) Critically evaluate the role of an agile network in building relationships with customers. (b) Briefly outline the six markets relationship framework.
Question: You are employed by a business that supplies office furniture to Business-to-Business (B2B) customers. You have been asked to complete the following tasks: (a) Ide
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Illustrates the words of Philip Kotler about e-commerce? In the opinion of Philip Kotler : E-commerce can be described as a general term for buying and selling procedu
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