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What is the significance of problem recognition in decision making process?
Problem Recognition:
As any other decision-making process, this is the first stage of the organizational buying decision process comprises problem recognition, certainly where one or more persons identify a problem.
Characteristics of the sales promotion: 1. Sales promotion does not include advertisement, personal selling and publicity. 2. Sales promotion activities are
39%og 42
What is Line Stretching? Line Stretching: Decision associated to line stretching is taken when the marketer feels he can raise his profits through either adding or droppi
Component of Marketing Information System: 1. Internal records system: Marketing managers rely on internal reports such as orders, sales, prices, inventory level, and receiva
HOW SHOULD SHOPPER''S STOP DEVELOP ITS DEMAND FORECASTS?
Question : (a) Explain the term service encounter. (b) With reference to examples of services, discuss the three levels of customer contact services. (c) One tre
all triangles have right angles. is that right?
Question 1: (a) Critically assess the usefulness of databases for a firm using multi-level direct marketing channels. (b) Describe how a database enables a firm to identi
The physical attributes of a product constitute a tangible product.
critically analyze mr.vincent''s reasoning
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