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What is the significance of problem recognition in decision making process?
Problem Recognition:
As any other decision-making process, this is the first stage of the organizational buying decision process comprises problem recognition, certainly where one or more persons identify a problem.
explain the various approach that are followed by SMCG companies in test marketing
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what are advantages and disadvantages of five maketing philosophies
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A planning in which a business expands its activities to include allocation or lines of business related to the selling of its core products.
Question 1: Identify a tourism/hospitality organisation's website and comment on its marketing potential. Question 2: As the marketing manager of a corporation, you are
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Market factors or consumer factors: the following market or supply characteristics influence the channel decision: A. Consumer or industrial market: the producer of cons
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