a) Cultural exports are the commercial transfer of values and ideas from one country to another. Canned crab meat is a popular local fragility in Thailand and Viya Crab Products Co. has chosen to export this to overseas continents.

b) International marketing will be vital to the success of a business like as Viya Crab Products Co. They will need to consider marketing issues such as promotional, price, packaging and distribution in overseas markets. Each of these components of marketing is likely to differ somewhat from one country to another. The product itself may need to be slightly modified to superior suit the tastes of overseas customers.