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Question:
Global financial crisis has substantial impact on the worldwide Tourism Industry. Constance Belle Mare Plage hotel is not impartial to it. The hotel has been in operations for around 40 years. It is located directly on a 2 km long white sandy beach. Two 18-hole championship golf courses stretch for 140 hectares. Accommodation capacity consists of 235 rooms in different categories and 20 villas. Seven restaurants which have each their unique speciality. The resort has land based together with sea based activities. With the sensitive macro environment, for the resort to obtain competitive advantage, marketing can be strategically used.
Show the market segmentation, targeting and positioning that Constance Belle Mare Plage Hotel need to do for competitive advantage.
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