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Q. Show the Legal Regulations on Advertising?
Today advertisers face numerous legal restrictions. Consumer-movement has unnatural the government to pass laws to normalize advertising and protect consumer interest. Legal restrictions as well as regulations are enforced by Government to check deceptive and misleading advertisements.
On 1st August 1984 MRTP Act was alter and Unfair Trade Practices were covered within the purview of MRTP Act. The major object of incorporating such provisions in MRTP Act was to check deceptive and misleading advertisements in the public interest. In 1986 Government enacted Consumer Protection Act to protect the interest of consumers. In 1987 Government approved Code for Commercial Advertising on national TV. From time to time a variety of amendments are made in these Acts but the major theme is to control untruthful and deceptive advertising and to promote the interest of consumers.
What are the objectives of Public Relations? Objectives of Public relations are as illustrated below: Public relations give a service for the company by helping to provid
write the core concepts in marketing with their explanation.
Question 1: (a) Explain the rationale behind financial sector development and liberalisation in a developing economy like Mauritius. (b) Discuss the various policy and inst
the importance of branding for marketing company in this case M&C Saatchi and a non-marketing company in this case Coca Cola.
approaches of fmcg companies in test marketing
Brand E q ui t y: David Aakar described brand equity as the exclusive set of brand assets and liabilities that is connected to a brand. According to Aakar, brand equity is
QUESTION a) Provide the major sources of external new product ideas and explain why these sources offer advantages over internal sources b) Each product will have a life cyc
Sales Budget This is a forecast of unit sales volume and sales dollars. Oftentimes if the firm sells a significant portion of its products on credit terms, the budget will also
State the Concept of product and its classification Product refers to the goods and services which are offered by organisation for sale. Here the marketers have to recognise th
Q. Show the Advertising Objectives? Advertising Objectives: The main objective of every advertising campaign is to get favourable response from customer however the specific
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