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Question 1:
(a) Explain the Marketing Information System (MIS) with an illustrated diagram. (b) Show the importance of the MIS to marketing decision makers.
Question 2:
(a) What are the benefits and problems the seller may face in adopting eMarketing strategies?(b) As a Graphic Designer, advise the director of Pizza Italiano on how he can maximize on an eMarketing presence for better customer services.
Question 3:
The marketing mix framework plays a very important role in the strategic marketing decisions of a business. Being the marketing manager of Pizza Italiano, write a report for top management explaining the followings:
(a) Importance of marketing mix framework.
(b) Traditional 4Ps.
(c) Service marketing mix which looks at the additional 3Ps of marketing namely people, process and physical evidence.
Question 1: (a) What are the major kinds of Information Systems you may encounter in your organisation. (b) How does a Database Management System help a business improve cen
what are the primary and secondary activities for well being company?
Compare and contrast Management Science (MS) with Automated decision support ADS
Question: (a) In the process of developing an e-business strategy, it is important not to computerize the problem and, in this regard, the concept of Business Process Re-engine
SAHARA used utility-based resource allocation for demand-driven load sharing across provider resources. Critically discuss how utility based resource allocation operates in wireles
HR er diagram
Development of Library Networking There has not been an agreed set of definitions as to what the term 'network' means in the information sense. The Oxford English Dictionary s
Select a company of your own choice and take a close look at how the company operates. Your team is hired to look at the current situation of the company and to suggest alternativ
maintenance of MIS - step by step maintenance of MIS
It is a case study The ChoicePoint Attack ChoicePoint, a Georgia-based corporation, provides risk-management and fraud-prevention data. Traditionally, ChoicePoint provided motor
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