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Question 1:
(a) Explain the Marketing Information System (MIS) with an illustrated diagram. (b) Show the importance of the MIS to marketing decision makers.
Question 2:
(a) What are the benefits and problems the seller may face in adopting eMarketing strategies?(b) As a Graphic Designer, advise the director of Pizza Italiano on how he can maximize on an eMarketing presence for better customer services.
Question 3:
The marketing mix framework plays a very important role in the strategic marketing decisions of a business. Being the marketing manager of Pizza Italiano, write a report for top management explaining the followings:
(a) Importance of marketing mix framework.
(b) Traditional 4Ps.
(c) Service marketing mix which looks at the additional 3Ps of marketing namely people, process and physical evidence.
List and briefly explain what are the different analytical techniques that can be used to gather data/information. Explain how informational analytical methods & techniques help
QUESTION You have an e-procurement system, and you want to ensure that your transactions are stored in a reliable manner (a) Name the test that you would apply to your data
Question : (a) How the prototyping approach to systems development helps in successful systems implementation? (b) What are the challenges towards using E-Business/ Ecomm
Problem: (a) Describe some of the major changes that information systems are bringing to organizations. (b) How are information systems changing the management process?
IT governance, corporate governance and IT management IT governance is linked with "corporate governance" and "IT management". In the following text, this link will be elaborat
Question: (a) A large multinational is planning to implement a new Information System which will integrate all operations involved at its head-quarters and fourteen branches ou
National Bibliographies: Ranganathan defines the term National Bibliography as "A list of books, periodicals, and of their reprographs published in a country or on the country
1. A computer-based information system consists of which of the following elements? A. Computers, keyboards, display monitors, hard disks, and printers B. People, procedures, data,
Question: (a) By making use of examples of your choice distinguish between Transaction Processing Systems and Management Information Systems. (b) Distinguish between differ
design a context level , level 0 and level 1 diagram for an information system business process
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