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Question 1:
(a) Distinguish between Destination Branding and Country Branding?
(b) ‘The quality of a destination brand depends on the selection of the communication strategy adopted'
Describe the above statement clearly defining the brand communication strategy to be undertaken by tourism organisations in formulating their communication strategy?
Question 2:
You are prepare to write short notes on all of the following?
(i) ‘Tourism Branding is about making the tourism product a living entity.' Elaborate?
(ii) ‘Show the importance of Brand Charter?
(iii) Show the role of outdoor advertising in expressing the visual identity of a brand?
What are the Advantages of Public Relations? Advantages of Public Relations are as illustrated below: a) This helps in building and having relations along with local comm
State the Concept of product and its classification Product refers to the goods and services which are offered by organisation for sale. Here the marketers have to recognise th
Question : (a) "America's investors are as busy as they have ever been and its entrepreneurs are seizing on their ideas with the same alacrity as always. Investment in resear
a) Use the simplified difference quotient method to find g''(x) for g(x)= (2)/(1+2x) b) Determine an equation for the tangent line to the graph of g in part a) at x=0 c) Give th
Determine the major decision of marketing activities So marketing manager concentrates on four major decision areas when planning the marketing activities, namely, (i) products
Name the factors affecting pricing decisions a) Cost b) Demand c) Competition d) Marketing Objectives e) Government Regulation
6. Cubic Splines (Matlab) (6 points) (a) Use Matlab to create a regular grid x of data points in the range from 0 to 10 with a grid spacing h = 0:5. Calculate an array y of values
What are the types of distribution channels in Place Strategies? Usually, a company has access to two main types of distribution channels as domestic intermediaries and foreign
What is Product Research in scope of Marketing Research? Product Research: Product research is related with the conversion of customer require to tangible product offer.
State the Government Regulation - pricing decisions Prices of some basic products are regulated by government under the Essential Commodities Act. For instance, prior to li
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