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Question 1:
(a) Distinguish between Destination Branding and Country Branding?
(b) ‘The quality of a destination brand depends on the selection of the communication strategy adopted'
Describe the above statement clearly defining the brand communication strategy to be undertaken by tourism organisations in formulating their communication strategy?
Question 2:
You are prepare to write short notes on all of the following?
(i) ‘Tourism Branding is about making the tourism product a living entity.' Elaborate?
(ii) ‘Show the importance of Brand Charter?
(iii) Show the role of outdoor advertising in expressing the visual identity of a brand?
Communication mix is changing no longer can the traditional grouping of promotional tools be assumed to be most effective forms of communication. This brief outline of elements
Explain the objectives of marketing research. Marketing research is usually conducted to achieve the following objectives: a) To identify the psychographics and demographics
What are the tools of marketing in words of McCarthy? McCarthy classified such tools in four broad groups, that he called the four Ps of marketing: Price place, Produ
Jamieson (1997) suggests that Australia's ability to identify and capture the considerable opportunities which will continue to emerge in the Asian region will play a significant r
explain the various approaches that are followed by FMCG companies in test marketing
Select a generic product. Define its customer segmentation, marketing technique, customer service initiatives, and the approach used to marketing?
What is Maturity Stage in marketing strategies? Maturity Stage: a. Try to convert non users in utilize of product. b. Enter latest market segments. c. Try to along
The government has undertaken a highway bridge project that was originally projected to cost $2 million and provide benefits of $2.5 million. Unfortunately, the costs have been mu
Question 1: (i) Distinguish between global marketing and international marketing. (ii) Explain the similarities and differences of a free trade area, a customs union, a comm
What are the effectual needs to be target a market segment? To be an effectual target a market segment should be: i. Identification: Marketers must be able to identify the
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