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Question 1:
(a) Distinguish between Destination Branding and Country Branding?
(b) ‘The quality of a destination brand depends on the selection of the communication strategy adopted'
Describe the above statement clearly defining the brand communication strategy to be undertaken by tourism organisations in formulating their communication strategy?
Question 2:
You are prepare to write short notes on all of the following?
(i) ‘Tourism Branding is about making the tourism product a living entity.' Elaborate?
(ii) ‘Show the importance of Brand Charter?
(iii) Show the role of outdoor advertising in expressing the visual identity of a brand?
what is modern and traditional value delivery approach???
Need of the environmental analysis: the strategies that a company may adopt are influenced by the environment. An organization cannot keep itself insulated from the environment. I
ASSIGNMENT’S OBJECTIVE • To give the student the chance of analyzing a company through the help of given case study to narrow the scope for them. This assignment gives the opportun
Advantages of the middleman: 1. Easy to understand the needs and wants to consumers: use of the brand makes it very easy for the middleman to understand the needs, want
Consumer Behaviour Consumer buying behaviour refers to the buying behaviour of final consumer's individuals and households who buy goods and services for personal consump
Explain about marketing dynamics. Marketing Dynamics: Products and markets are very constantly changing because of technological advancements. Increasingly companies are
Explain about the term ownership in briefly. Ownership: The most extensive type of participation of hundred percent ownerships and this involves the greatest commitment w
What necessitated the replacement of traditional advertising with positioning
Question: "Customer service is an organization's ability to supply their customers' wants and needs. Customers and business managers alike like to talk about what good custome
Question 1: (a) What is total customer satisfaction. (b) How will customer safisfaction be measured. (c) Describe the importance of customer value creation and discuss ways
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