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Question 1:
(a) Distinguish between Destination Branding and Country Branding?
(b) ‘The quality of a destination brand depends on the selection of the communication strategy adopted'
Describe the above statement clearly defining the brand communication strategy to be undertaken by tourism organisations in formulating their communication strategy?
Question 2:
You are prepare to write short notes on all of the following?
(i) ‘Tourism Branding is about making the tourism product a living entity.' Elaborate?
(ii) ‘Show the importance of Brand Charter?
(iii) Show the role of outdoor advertising in expressing the visual identity of a brand?
(a) Find the main external forces triggering the need for organizational change. Pick three and discuss how they might necessitate behavioral change on the part of organization's e
i want an assignment on this topic
what do we mean a distribution chanals?
Explain about the online research phase. Online Research Phase: In the phase of online research, you should research your market. Who are your major competitors? What are
a marketing plan is as good as its implementation discuss
Need of the environmental analysis: the strategies that a company may adopt are influenced by the environment. An organization cannot keep itself insulated from the environment. I
in context of marketing, explain three approaches that were use in early days
Question 1: (a) Differentiate clearly between the terms ‘Training' and ‘Development'. (b) Discuss the following training methods available to an organisation. (i) Apprent
Product Planning : To perform the responsibilities the marketing managers follow a marketing process and the product managers come up having a marketing plan for indi
What is Conditional Probability? Two events A and B are said to be dependent when B can occur only when A is known to have occurred (or vice versa). The probability attached
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