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Question:
(a) Firms are always looking to outperform each other; three generic strategies have been identified to allow them not only to attain advantages over competitors but also to sustain such advantages over time. Using relevant examples discuss these three strategies.
(b) The global market place is providing many opportunities for firms to increase their revenue base and their profitability. Discuss the motivation behind this trend and state the main features of international and global strategies.
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