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Q. Show the Economic Aspects of Advertising?
Advertising has a variety of positive and negative economic aspects. The major positive economic effects are: It helps the producer in reducing Distribution-cost, production- cost, facing competition. It assists the consumers in winding their choice and knowledge of products and services. Economy is advantage by advertising as it helps in promoting economic growth. Critics of advertising quarrel that advertising has negative effect also. The major negative economic effects are advertising an ad to cost of discourage competition, production, creates monopoly and results in higher prices.
Q. Selection of an advertising agency by Image of Agency? Image of Agency:- Prior to selecting the ad-agency advertiser must enquire about its integrity, image, its ethical s
what is market offers
Define the term Organizational Buying Behaviour. An organization not connect only into selling of products, but they also engage within buying of products also as material
The inquiry beside unfair trade practices can be initiated: (i) On receiving a objection from any consumer (ii) On receiving a objection from registered-consumer-association
Define Marketing Environment. The Marketing Environment: Factors and forces at outside marketing, affects marketing management’s capability to maintain and develop
Question (a) When delivering an assertive confrontation message to an employee, you have to be careful not to become defensive or reactive if the employee becomes argumentati
What is Convenience Goods Do you remember, last time when did you buy a packet of butter or a soft drink or a grocery item? Perhaps you don't remember, or you would say last
Discuss the factors that need to be considered when developing an international marketing communication campaign
1. You are provided with a file labeled "MULTIBETA11DAT," with monthly data running from January of 2006 through June of 2011. Use the data to estimate a four-variable model (by us
Define the Strategy Development Phase in brief. Phase Strategy Development Phase: If you already know your competitors and target market, you are capable to start creatin
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