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Q. Show the Economic Aspects of Advertising?
Advertising has a variety of positive and negative economic aspects. The major positive economic effects are: It helps the producer in reducing Distribution-cost, production- cost, facing competition. It assists the consumers in winding their choice and knowledge of products and services. Economy is advantage by advertising as it helps in promoting economic growth. Critics of advertising quarrel that advertising has negative effect also. The major negative economic effects are advertising an ad to cost of discourage competition, production, creates monopoly and results in higher prices.
Decline Stage In the product life cycle the decline stage is the stage in which a product's sales decline. it can occur for several reasons which are following: a. Increa
difference between marketing efficiency and marketing effectiveness
How is evaluation and selection important in decision making process? Evaluation and Selection: These are two-stage decision process of circulating of supplier and select
case study questions to be answered.
What are the complexity of the communications Exchanges which organisations enter into require the formation of relationships, though tenuous or strong. Andersson (1992) looks
What are the tools of marketing in words of McCarthy? McCarthy classified such tools in four broad groups, that he called the four Ps of marketing: Price place, Produ
International Bonds and Markets (a) Calculate both Macaulay and modified durations of the 8-year, 8.5% coupon bond given a flat yield curve a 10%.
Product specialization: Here the firm specializes in making a certain product that it sells to several segments. An example would be a microscope manufacturer that sells micr
Question 1: There is an ongoing debate between "standardization" and "adaptation" pertaining to global advertising. Critically evaluate the different sides of the arguments in
VirtualMusicSheet.com Virtual Music Sheet.com innovation is to be documented as a 'business report'. You must clearly explain the purpose, business concept, customer group(s) a
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