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Q. Show the Advertising Objectives?
Advertising Objectives: The main objective of every advertising campaign is to get favourable response from customer however the specific objectives can be different. If the goal of advertising campaign is to get immediate results then fast media of communication like newspapers will be considered. If the goal of advertising is to build corporate-goodwill and bran-equity then television, magazines will be considered.
Ask question :how can marketers use maslow''s hierarchy need theory in marketing management? (15 marks)
three uses of product line stretching
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Identify and briefly describe four trends in the macro/market environment that will have or recently had an influence on the selected industry.
Q. Described the distinct stages in PLC? Ans.: A product passes throughout distinct stages during its life and it is called product life cycle. The PLC is usually presented a
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The ways to position the brand are: Use situations: the marketer can identify use situations for his brand or the product and analyze customer perception of existing competit
The Stock Market The stock market is very close to a perfect competitive market. The price of a stock usually is determined by the market forces of demand and supply of the stock a
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