Show the advertising effects on demand, Marketing Management

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Q. Show the Advertising effects on Demand?

Effect on Demand:- In case of new advertising, products, creates primary demand by educating the audience regarding utilizes of the product. Even in case of active product through rational and emotional appeals. Therefore advertisement creates demand. But critics quarrel that advertisements simply transfer business from one producer to another producer Consumers start buying other instead of present brand. Therefore there is no real increase in demand.

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