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Q. Show the Advertising effects on Demand?
Effect on Demand:- In case of new advertising, products, creates primary demand by educating the audience regarding utilizes of the product. Even in case of active product through rational and emotional appeals. Therefore advertisement creates demand. But critics quarrel that advertisements simply transfer business from one producer to another producer Consumers start buying other instead of present brand. Therefore there is no real increase in demand.
"A Product mix (also called product assortment) is the set of all product lines and items that a particular seller offers for the sale to buyers". An organization with the several
Explain the term- fast-moving consumer goods Marketing communications which are undertaken by organisations within these systems can be regarded as a series of communication ep
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1. Consider an economy in which George and Harriet consume only ale and bread. Georgeís utility function is UG = aG(bG 1) where aG and bG are his consumption of ale and bread
explain the varius approaches that are followed by f m c g companies in test marketing
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Evaluate the case made in the article for ‘the third leg in the strategy “tripod”’, with particular reference to the effectiveness of the four cases offered in supporting the centr
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