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Q. Show Idea Screening in Process of development?
Idea screening involves the acceptance of formulation of the idea by doing cause and effect analysis. This stage usually identifies the success and failure factors in different product ideas. It requires strong decision making and usually involves the top authority. After the idea is screened, the concept is developed and tested.
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Failure Cost of failure may result from either internal failure or external failure. Internal failures are those that occur before the product is delivered, internal failure co
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