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Given the fact that a firm survival depends on its capacity to create value, and value is defined by customers (Day, 1990), marketing makes a fundamental contribution to long-term
1. Discuss the extent to which knowledge building through research, development and innovation can generate benefits to both firms and the economy. 2. Why do firms find it necessar
QUESTION 1 a) Explain the seven elements involved in a Communication Process b) With reference to the 7C's and 4S's, explain how communication can be improved in a business
QUESTION 1 (a) Explain by the term "cultural shock"? Support your answer with examples (b) Ethnocentrism is one of the barriers of communication. Clearly explain how does i
Primary activities of a Hotel in value chain analysis.How a big hotel performs them?
Q. Use of Private networks in companies? Several companies are building private networks to link their customers, employees and suppliers together. These networks within the In
QUESTION a) You have been appointed as Operation Manager for a company based in a foreign country .In this context, Explain the difficulties that you might encounter while comm
discuss with examples the modern method of filing.
Problem Write short notes on partnering? a) Three broad categories of relationships(Adversarial, Barometric, Complementary) b) Goals of partnership(Reduction in waste , S
Using illustrations, show how any one dysfunction in the above management functions might affect the effectiveness of an organisation.
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