Short-run equilibrium, Managerial Economics

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SHORT-RUN EQUILIBRIUM

All firms are assumed to aim at maximizing profits or minimizing losses.  The monopolist controls his output or price, but not both.

The monopoly maximizes profits where: MR = MC (the necessary condition of profit maximisation)

1216_short run equilibrium.png

He cannot produce at less than Qo because MR will be greater than MC.  The monopolist will determine his output at Q Xo and set the price at Po and his total Revenue is OQo X OPo and the to total cost will be OCo X bQo and abnormal profits Po CO AB


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