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Question:
Q1. Name and give a short brief on drivers that influence customer behaviour.
Q2. Name and give a short brief on what do consumers want?
Q3. Explain in your own words what the consumer wants? Also list the four principle factors when examining this issue.
i want to know the type of distribution strategy that a company specialising in major appliance like refridgeration and washing machines can use?
What are the ways to indirect or direct export or production within a foreign country? There are a variety of ways in that organizations can enter foreign markets. The major wa
Describe the inelastic demand and fluctuating demand in business market and the consumer market. Inelastic Demand: The demand for several business goods and services is i
Question 1: (a) Discuss the influences that led to the development of relationship marketing. (b) Using appropriate theories, discuss why the marketing mix paradigm and the
Product Development The sixth step is product development that involves developing the manufacture concept into a physical product to ensure that the product idea may be turne
Marketing Environment In order to properly identify opportunities and monitor threats, the company ought to begin with a thoroughgoing understanding of the marketing environme
Parker pens are probably the most extensively chronicled and avidly collected of vintage pens, and it is easy to see why. Few other pen manufacturers have exhibited such consistent
Commercialization The eighth and last step in the new-product development procedure is commercialization. This step is introducing a fresh product into the market. The company
difference between the personal selling and salesmanship?
Factors contributing to new product development: Several factors contribute to the new product development, while most are related to the external environment variables, the
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