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Q. Selection of an Advertising Agency? The advertiser should be very careful in selecting the advertising agency. The success of advertising-campaign mainly depends on the sele
It is a legal document which ensuring exclusive rights to a procedure or product using a unique technological or structural innovation.
Explain the term- fast-moving consumer goods Marketing communications which are undertaken by organisations within these systems can be regarded as a series of communication ep
Factors affecting overall marketing strategies : 1. Competitors counter moves: this differ with the various marketing inputs. Most competitors can easily and quickly mat
Question 1: Describe the types of new service developments and its stages Introduction Detail explanation on types of new service development and its stages Diag
What is Segment Marketing? Segment Marketing: A segment market comprises a large identifiable group in whole market. Company’s practice segment marketing recognizes which
What is probe what went wrong? Probe ’what went wrong: It happens while the product is having several special problems. In that case marketing department takes essential s
what are the pricing objectives?
Objectives of the sales promotion: the major objectives of the sales promotion are: 1. To increase buying response at the customers level, 2. To increase t
Marketing department organization: The company must build a marketing department that can carry out marketing strategies and plans. If the company is very small, one person
WHow are Indian customers visiting Shoppers'' stop any different from customers of developed western countries? rite your message here..
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