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Q. What do you mean by Advertising Appeal? Advertising Appeal/ Advertising Themes:- Ad appeal demotes to the approach used in attention of audience or influencing their feel
What are the certain limitations of packaging? Packaging is one of the way by which Marketer can distinguish his product by the competitors brand. In spite of having different
Characteristics of Sellings oriented concept of marketing, Marketing Management
Why is ensuring important for marketers? Ensuring the important for marketers in marketing : Marketers require ensuring that when adding benefits to a product, the cost
You are required to critically examine the current marketing orientation of an organisation of your choice. This may be an organisation that operates in your own country, or an in
various approaches that are followed by FMCG companies test marketing in marketing management
Question 1: A room at Marriott in Vienna, Mc Donald`s French fries, a vacation package in Bali are all products. a) Show with relevant examples the different levels of the t
Question : (a) What is a knowledge management strategy and what are the basic questions that one needs to ask before developing such a strategy? (b) Using the RICE model,
Question 1: (a) Discuss any five factors that need to be considered when drafting an offer. (b) Once the offer has been drafted, what could be done to make that offer more
Q. Describe how can a company divide a market into segments? O R Explain basis for market segmentation? Ans. : Market may be segmented by using several relevant
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