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What is position on product features? Position on Product Features: Product may be positioned upon basis of its features onto advertisement might effort to position the p
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DAGMAR APPROACH Definition: - Define advertising objective measuring advertising results. Hierarchy- of effective model 1) Awareness: - Making the consumer conscious
Define the Advertisement contents? Advertisement contents Message : - Consist of opinion, symbols, Facts and Pictures related to the product. Purpose: - Communi
Two events A and B are said to be dependent when B can occur only when A is known to have occurred (or vice versa). The probability attached to such an event is called the condit
Tools to study of the buyer behaviour It is important for the marketer to regularity study of the buying behaviour. Different tools available to h mot her are: 1. Sur
What is Commercialization or Crash Introduction Strategy Development? Commercialization or Crash Introduction: A crash introduction is about full scale commercialization
1. Issued 200,000 shares of $1 par value common stock for $10 per share. 2. Issued a $1,000,000 face value zero-coupon bond with a five-year maturity for $747,260 that is conver
Customer Relationship Management Customer relationship management (CRM) has been described narrowly as a customer database management activity. Customer relationship manage
What are the various strategies of product mix
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