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SCOPE, OBJECTIVES AND PURPOSES OF MANAGEMENT INFORMATION SYSTEM The scope and purposes of Management Information System can be better understood if we examine each word i
How is evaluation and selection important in decision making process? Evaluation and Selection: These are two-stage decision process of circulating of supplier and select
what is competitor analysis
Publicity: publicity is a non -personal not paid stimulation of the demand of the product or services or business units by planning commercially significant news or editional comm
What are the different types of advertisement? Nature of Advertisement: Various types of advertisement are given below: a) Informative advertisement b) Persuasive a
How is routinisation facilitated in development of exchange system? Routinisation facilitates the development of the exchange system. This leads to standardization of goods and
Model of the buyer behaviour: The straight point for understanding buyer behaviour is also vital in the marketing is a simultaneous response model shown in the figure below. Ma
Tools of Promotion Advertising A paid form of non-personal communication regarding to an organization and/or its manufacture to a target audience via a mass medium. P
What is granular disintegration In dry climates a yet another mechanism operates much like frost action, in this process the ground water is drawn to the surface, which on ev
Sales force promotions: Personal selling by far is the most important method of the sales promotion. To make it highly effctive, sales force promotion schemes are felt neces
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