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Explain about the information search in decision making process. Information Search : Information searching can be within both ways Formal as well as Informal. In formal m
What is Sales Research in scope of Marketing Research? Sales Research: Sales research comprises decision concerning selection of store channels, sales; territories force
how cost structure influence in pricing a product?
Explain about the cultural factor in the consumer behaviour. Cultural Factor: This factor affects the consumer behaviour through his culture, social class and subculture.
explain the various approaches that are followed by fmcg companies in test marketing
Question: (a) What is meant by marketing research? What are the main sources of data which should be included in a research brief? (b) What is consumer black box? How many
what is advertising according to an experts
What are the advantages of using e-commerce? Fundamental Benefits of E-Commerce are illustrated below: The major benefits are increasing sales and decreasing costs. The othe
How holistic marketing concept is different from conventional concept? Holistic marketing is an approach to marketing which attempts to recognize and reconcile and the complexi
briefly expain trend describe the impact of the trend on the idustry
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