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This comprises the marketing tools and techniques an organization uses to achieve its targets relative to a specific goal market audience.
How are Indian customers visiting Shoppers’ stop any different from customers of developed western countries?
Gathering data depends on nature of data, objective of the data collection and require information. By the help of proposed a new information system the objective is to collect
#what is personal selling,direct marketing,exhibitions?
State about the audience-centred activity Some of these interpretations fail to draw out key issue which marketing communications provides added value through enhanced product
What are the factors to determine the consumer behaviour? Consumer Buying Dynamic or Determinants of Consumer Behaviour: There are four factors which determine the consum
Assume that you are James Peterson and you have just hired a new management team composed of highly qualified executives from outside companies.
Retailing and Wholesaling Retailing and wholesaling consist of various organizations bringing services and goods from the point of manufacture to the point of use. Retail
when it comes to selling, personal selling is vital. most sales people fail due to lack of customer knowledge and proper preparation before
Explain the working of third barrier of exchange in channels distribution. The third barrier arises through the variation in quantities and assortment demanded. Manufacturers u
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