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Context and Marketing Communications Organisations can be seen as open social systems (Katz and Kahn, 1978) in which all components of the unit or system are interdependent an
Market Segmentation Market Segmentation: "Dividing a market into separate groups with different needs, characteristics, or behaviour who may require separate products or mar
The straight line y=x+3 cuts the circle x^2+y^2-6x-4y-3=0 at points P and Q, where Q lies in the first quadrant. Calculate the coordinates of P and Q. Then, state the coordinates
Question 1 Read the CASE STUDY ' Selling the idea' below and then do the following. Produce an initial marketing strategy to develop appropriate geographic areas into targe
What is Concentration Approach for selecting target markets? Concentration Approach: As an organization directs its marketing efforts in the direction of a single market
What is the role of Public Warehouses in distribution channels? Public Warehouses: The public warehouses rent space to owners of inventory thus eliminating the requiremen
Q. Define the Steps Involved in media planning? Steps Involved in media planning:- - To know regarding target market. - To Consider different Factors Affecting Media Plan
Suppose a greeting card is 4 inches long on one side. About how long should the other side of the card be in order for it to be a Golden Rectangle?
Think about a specific sales job with a specific company that you might want to do. Then,if you were starting your own prospect list, explain in detail how you would use your own
The balance of the communications mix Role of advertising and sales promotions in business-to-business communications is mainly to support personal selling effort. This cont
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