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What necessitated the replacement of traditional advertising with positioning
Factors affecting media Planning:- (1) Nature of Product: Product to be advertised is able to be industrial/technical product or consumer product: Industrial/Technical produc
What are the types of strategies used in international marketing? Different types strategies used into international marketing are as follows: To improve an effective global
Henry Assael Model of buying decision behavior along with thediagram
do you think paradigm shifts having taken place in marketing?
#quest explain the ansoff product or makerting mix and its revance in makerting.
Question 1 (a) Describing a situation, suggest how marketing communications might assist: - perceptual selection - perceptual organization (b) Describe the high- and
Ask 1 A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300m
What is the holistic marketing concept? The Holistic Marketing Concept: An entire set of forces which appeared in the final decade call for new business and marketing practic
What is the significance of distribution channel? In order to know the marketing channel, this is important to know the reasons for emergence of distribution channels. The main
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