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various approches of test marketing in FMCG
Marketing management philosophies 1. The production concept: The production concept holds that consumers will favour products that are available and highly affordable;
How is evaluation and selection important in decision making process? Evaluation and Selection: These are two-stage decision process of circulating of supplier and select
Defffinition of concepts of marketing
Question : (a) Customer Relationship Management is a strategy used by many organisations nowadays. Discuss the main goals for adopting this strategy by organisations. (b)
1. What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing.
“Market Share is the best indicator of company performance.” Is this a reasonable statement?
Define the marketing by as a Discipline. Marketing as a Discipline: The subject of marketing has involved out of business that has derived its existence by economics. But
please give the correct progarm
scope of marketing management
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