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what is test marketing?explain various approaches that are followed by fmcg companies in test marketing.
What is Idea Screening Strategy Development? Idea Screening: The procedure of screening. The idea along with the greatest potential are selected for future review. Throug
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What is pricing new products? Pricing new products: The more new products are unique and take an innovative solution to the satisfaction of a requirement the more delegat
About 40 years ago, media guru Marshall McLuhan assume that mass communication would turn the world into a global village. Communication satellites, 24-hour global news channels,
Q. Explain the Role of direct marketing? Role of direct marketing:- a) Focus is on literate customer. b) For service marketing like insurance, Banking, telecommunication.
What is Advertising Standards Council of principles? Explain in briefly. Advertising Standards Council of Principles: a) To make sure the truthfulness and honesty of demo
Problem 1: What role does copy play in a campaign? Why copy has to be written with great knowledge and skill. All relevant points required to be addressed from Unit 6 com
How is customer relationship affected in business market and the consumer market? Close Supplier: In Customer relationship there is a smaller customer base but having s
Buying motives: motive is thus urge that moves or promote a person to some action. Motive is an effectual desire one to a definite action. Customers purchase any goods as a result
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