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Company of the enterprise factors: the choice of channel is also influenced by company characteristics such as its financial position, size, product mix, morale of its employers,
1.Considering the concept of product life cycle, where would you put video games in their life cycle?
2(x + 4) = 30
QUESTION Environment is a factor in the development of planned communication. Competitors can think of changing the way of presenting their services and products and ultimatel
What is lead generation in personal selling process? Lead generation: Identification of prospects is initial step in personal selling process. Organization produces the l
Explain the various approaches that are followed by FMCG COMPANIES IN TEST MARKETING
Facilitating function: These functions make the marketing process easy and include financing, pricing, risk bearing, standardization and the market information etc. 1.
Question 1: Discuss the differences and similarities between consumer buying behaviour and industrial buying behaviour. Question 2: For any organization of your choice,
Q. Describe the nature & scope of marketing & importance of marketing? Ans.: Nature & Scope of Marketing: Marketing is an ancient art and is everywhere. Formally or info
What are the needs for retention? Need for Retention: There are several interesting facts upon the basis of past researches about getting a customer and retaining him.
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