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As risk manager, you are concerned about the additional liability exposure the firm will face if it accepts the project. you obtain an estimate of the annual total loss distributio
consumer mind is a black box
State the term- Public Relations Public relations is 'the art and social science of analysing trends, predicting their consequences, counselling organisations' leadership and
Q. Define the Size of Ad-Budget? Size of Ad-Budget : If amount of advertisement budget is more at that time costly media like national dailies, television and popular magazine
Describe about the Sales promotion tool Advertising and sales promotion are tools which allow for a high level of control by the sponsor while public relations, and publicity in
Q. Explain about Promotion Mix? Meaning: - Promotion is the co-ordination of every one seller initiated efforts to set up channels of information as well as persuasion in orde
Setting the advertising objectives: The advertising objectives must flow from prior decisions on the target market, market positioning, and the marketing mix. Advertising obj
What are the significant factors that have led to the success of Shoppers Stop?
Buying roles: marketers have to go beyond the various influences on buyers and develop an understanding of how consumers actually make their buying decisions. Specifically, market
Channels of distribution Meaning and definition: a major focus of channels of distribution is delivery. It is only through distribution that public and private goods and serv
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