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need of documentation in international business
various approches of test marketing in FMCG
Procedure of the environmental analysis: Step 1: assess the nature of the environment: it is useful to take a view of the nature of the organization's environment in terms of
Michael Porter's Five Forces model is as applicable today as when it was introduced. Select a market or market segment (jeans, cell phones, etc) and using Michael Porter's model, c
Discuss the importance of strategy and good leadership in marketing
Question : (a) What is a knowledge management strategy and what are the basic questions that one needs to ask before developing such a strategy? (b) Using the RICE model,
three types of methods used for measuring customer satisfaction
What is the role and status of sociality in the consumer behaviour? Social: This comprises family and their status and role. 1. Family: It also affect the buying behavi
Define and explain these concepts (reach and frequency).
the advandages and disadvantages of marketing philosophies.
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