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A shift in orientation (from old concept of new or modern concept): in short, the marketing concept essentially represents a shift in orientation:
1. From production orientation to marketing orientation
2. From product orientation to customer orientation
3. From supply orientation to demand orientation
4. From sales orientation to satisfaction orientation
5. From internal orientation to external orientation
Tools to study of the buyer behaviour It is important for the marketer to regularity study of the buying behaviour. Different tools available to h mot her are: 1. Sur
what is test marketing? explain the various approaches that are followed by fmcg companies in test marketing?
Should video game companies continue to alter their products to include other functions, such as e-mail?
how do shoppers stop develop its demand forecasting
Question 1: (a) How do you think that e-commerce is useful to Mauritian entrepreneurs? (b) Discuss the role of ICT and E-business in the development of Mauritian tourism ind
promotion technique can benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers
describe the ford needs to do to make sure its sensitive to change in the cultural environment of a country
What are the Consumer Advertisements? Consumer Advertisement: • Consumer durable • Consumer services • TV, Radio, Newspapers, Magazines etc.
how can we calculate pricing
Problem 1 (a) Describe the characteristics of Web sites in terms of: - Product oriented characteristics - Corporate oriented characteristics (b) Describe the role of the
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